ACTIVE PROMOTIONS

Active promotions are type that require you to go out on a daily basis or a weekly basis and put out your advertisements. With active promotions, you will either place your advertising or you will not sell your products or services. Your choice is simple --- work or starve.

Examples of active promotions include Pay Per Click Search Engines (PPCSE’s), Direct Email, Ezine Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads, Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively, while others are destined to drop their money into bottomless pit of failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can continue to provide results for you long after you have invested work to make them available to Internet community.

Examples of passive promotions include: Link Exchanges, Articles, Ebooks, Content Exchanges and Writing Testimonials for others.

Let’s look at articles as a solid example of my point.

You are reading an article that I have written to promote my own business. This article is timeless and therefore could have been written five years ago and still have been as valuable as it is today.

Due to fact that article is timeless, it can and will be placed in newsletters/ezines and their accompanying online archives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyond time in which I wrote it and submitted it to publishers and webmasters for public consumption and publication.

This is best example I can give you of an excellent passive promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer Internet and to produce their dreams of online wealth.

My hope is that you will be one of people who conquer challenges before you and to make a nice living while working online. It will take drive, determination, study plus trial and error, but you can make it work for you.

Please continue to educate yourself so that you can avoid money pits - instead, strive to find money barrels. It can be done. I am living proof.

Reward Your Best Affiliates

Consider thanking your top affiliates by giving them a promotional product. This shows them that you truly appreciate fact that they promote your products. You can send gifts to your affiliate partners when they reach a certain goal, or you can give gifts to your top affiliates during holidays. By rewarding your affiliates, you build a stronger relationship with them. They will thank you by continuing to promote your business.

Thank Your Loyal Customers

Just like thanking your top affiliates, you should also consider thanking loyal customers. You can express gratitude to customers that repeatedly by your products, customers who buy your high-ticket items, or both! Promotional items remind your clients that relationship you share with them is important to you.

Create a Competitive Advantage

Because of increased competition, it's getting tougher than ever to compete online. You can use promotional items as a way to show your customers that you are different than your competitors. Instead of appearing as “just another company”, you can demonstrate that you are unique. When someone receives a promotional item from you they are more likely to remember you over your competition.

Promote a New Product

If you are launching a new product, you can capture your audience attention and publicize it by using promotional items. At very least, you should send a promotional item to your top customers when a new product comes out. You might also want to consider sending items to your top affiliates too if you have a new product they can promote for you.

My goal is to get you to think of new ways to use promotional products. I hope you will implement some of ideas I have laid out here and also brain storm different ways to use them. If used correctly, these little trinkets can help you say ahead of your competitors!