Tweaking Your TweakablesWritten by Kenny Love
"Tweaking Your Tweakables" Yeah, I know...a crazy title, but at moment, I was laughing so uncontrollably that I just let my fingers do walking. But, take a look at below email classified ad that started all of this...=============================================================== [Home Business Opportunity so you can earn a Monthly Residue from home. We will supply you with FREE Loads. Training in ??????? on 15th of September.] =============================================================== Wow! How about that "home business opportunity"...can't that be taken waaaay out of context and allude to obtaining possible position of a "drug dealer?" Nothing like letting cops know where you are going to be training new crew so they can make a raid. In addition, can't people go to jail for smoking "residue," whether monthly, weekly, or daily for that matter. What about being "freely loaded?" Isn't that also a criminal offense in certain sectors of society? I'm certain of it because, when I was a police officer, my partner and I used to discover such individuals in both of these unfortunate positions. And, as such, our sworn state and civic duties required, no, demanded that we Mirandacize them, then escort them to what some deemed our house of pain. :-) But, in truth, above ad's "home business opportunity" *isn't* about offer to become a drug dealer, smoking dope or being loaded. It is, alternatively, about not re-checking our work before presenting it to others in efforts to entice them to join us on our adventurous venture. Now, I've always been a fairly good speller and made good grades on spelling tests while in school (don't ask about 8th-grade Algebra). It's just a pet peeve I developed early in life. Actually, it probably became an obsession along way as I also minored in English in college. But, above headline presents a paradox of duality in that, term, "residue," used in above ad, really *isn't* misspelled...it is simply misused within context and confine of ad. It is my assessment that author actually intended to use term, "residual," instead. But, failing to proofread and re-check our work before presenting it is no laughing matter. It simply presents to others that we are, at best, in such a hurry or desperate to make a dollar, that we place very little importance and spend very little time on our information presented. And, far too often, we simply rely on spell-check feature within our word processor program in an assumption that it will also edit our documents for grammatical content as well.
| | Changing Marketing HorsesWritten by Kenny Love
"Changing Marketing Horses" Subtitle: (Using offline ads to create online sales)I don't know about you, but there are times, more often than not today, that I get really burned out on Internet. It seems that, after sitting for hours on end, almost at a given moment, I snap. I, seemingly, start to go blind, deaf, develop an unscratchable itch, and just plain lose it! That's when I refer to my now being in "Cyber-Vietnam." And, though these personal debits are largely due to my having now been online for five years, combined with fact that I spent, literally, almost 24 hours online daily at one point, burn-out is usually attributed to being far too online-focused. Let me explain... Though there are hundreds of thousands of people online today, you would think that, overall, marketing to them would be simpler by moment. But, due to increased business competition as well, it is often more difficult today as opposed to when Internet was in its infant stage. So, as a business owner attempting to inexpensively bring attention to your product, services or information, what do you do when burnout arrives? How do you keep your business momentum flowing with increased sales, while eliminating online stress? One way, is to focus on spending a few "cheap" dollars on offline resources for a while. And, I'm not saying word "cheap," in same way Bill Gates might say it, but I'm really talking CHEAP here. And, no...none of that expensive high-dollar advertising in big city newspapers that charge $75 per 40-character line in their Sunday issues, or radio and television advertising, but really inexpensive resources know as "shopper" newspapers. Oh, you've seen them...they're little flimsy quality, tabloid-size papers not much thicker than toilet paper (in some cases thinner, depending on your brand of toilet paper), and usually distributed all over town, ranging in size from a few pages, to a size that can be used as a brandished weapon. Some of these "shopper" names you might recognize include "Pennysaver" and "Thrifty Nickel," probably two most popular national shoppers in United States. And, though national shoppers are few, regional and local shoppers are very plentiful, with any given area often carrying several in number. But, three of best traits about these shoppers, are: 1. They are extremely cheap in which to advertise. 2. They are published weekly, which gets your message out with speed comparable to that of ezines, while also giving it a decent lifespan on street.
|