It also tells our prospective customers level/lack of quality customer service they can expect to receive if they choose to do business with us.

I was also extremely surprised later to discover on web site of a leading and very well known (and college educated) marketing expert, some tweaks that were, obviously, not tweaked prior to presentation of site to world. In fact, this particular individual was a "Journalism" Major in college, which makes my findings even more perplexing.

This "expert" has also appeared on national television, national radio, and in national business magazines instructing and coaching others in matters of business. I only wonder what clientele thinks upon discovery of obvious spelling and grammatical errors on site?

Below are actual grammatical errors conspicuously displayed on site:

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1. "I have to telling people what I'm doing, have I finally felt first hand how important it is to build and market to you database!"

2. "The more people that are on your database, greater you chances are that there will be interested prospects..."

3. "The Web is a fount of information..."

4. "Do your television production costs practically exceed cost of sir time you buy to run your commercials?"

5. "What about cable schedule you bought just because you were enticed by row rates?"

6. "Send potentially clients appropriate holiday greeting cards..."

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Can you spot obvious mistakes in each of above instances?

Let me leave just a piece of advice here...have NetMechanic.com review your web site for any misspelled errors. There is a link on site that will allow you to have it automatically perform a weekly review of your web site, then send you a detailed copy of report of its findings, along with suggestions for repair. This will save much embarrassment from having a customer point a mistake out to you.

As villains in "Capital One Credit Card" television commercials asks, "What's in *YOUR* wallet?"

As such, I'm certain you can imagine how relieved I feel upon receiving my weekly report from NetMechanic.com and notice that my site has nary a misspelt wurd en it. :-)

Copyright © 2002 Kenny Love Enterprises All Rights Reserved

3. As opposed to newspapers that people read for editorial content, with advertising coming in at a distant second, 'shoppers' are exact opposite, filled to brim with advertising with very little, if any, editorial content.

In fact, in our Houston, Austin and Dallas/Fort Worth areas, most popular 'shopper' is "The Greensheet," which I have used often over years with fantastic results. This publication carries advertising slogan, "Buy a newspaper to read...read a Greensheet to buy." Fairly cute, but says it all, marketing-wise, in my opinion.

Now, given fact that, according to recent statistics, that just about 50% of world is now online overall, combined with fact that people flock to community shopper newspapers weekly to check out best new deals, doesn't it make sense to merge these 2 efforts, while also alleviating online stress?

Why not create, either a small inexpensive classified ad, or an inexpensive Classified/Display ad (these are ones with borders/boxes around them and a bold headline), then run it in your own area shopper? And, though Classified/Display ads are slightly more expensive, they are still an incredible bargain in 'shoppers'.

Whatever your product, service or information, you can use 'shoppers' to direct these new prospects, who are probably not aware of what you have to offer, to your online web site, or to your auto responder of sales information.

Now, you probably will want to run ad several times consecutively in order to guarantee most area readers see your ad and learn about your offer. And again, with ads being very inexpensively to run, in 3-4 weeks you should really start to see some fantastic results, and probably much sooner, depending on your offer and careful wording of your ad.

An added benefit is that, if your offer is enticing enough, prospects will be excited to get to your web site...much like a child opening a birthday or Christmas gift.

These inexpensive 'shoppers' translate into possibility of a large number of offline prospects for your online product or service, and right in your immediate area. And, when ready, you could spread your marketing wings at very reasonable advertising costs through either placing your ads in national shoppers, or region by region.

Copyright © 2002 Kenny Love Enterprises All Rights Reserved