You have invested your time and money into putting up your company website. Your prospective customers are out there somewhere and you want to make aware of your site, your address, what you offer and why they would want to visit. You have some ideas, but you don't want to waste money. How can you avoid mistakes other smart website owners make?
By reading this article, of course.
I'm going to outline several tactics that DON'T work. By end of this article, you'll save time and money (not to mention avoiding throat-clinching disappointment and frustration) by skipping these Bad Ideas.
Bad Idea #1 - Let's get more traffic to get more sales.
Seems reasonable at first glance. But it's not always best course to take. How well does your site sell now? What's sales conversion rate of your website? If your website is inefficient at converting 100 visitors into customers, it will be inefficient at converting 20000 visitors into customers.
For instance, I may find a client's website converts 1 percent of their visitors to customers. If we can boost that number to 2 percent, they have doubled their sales without spending more money marketing. When they DO spend money on marketing, they still convert higher percentage of their visitors to customers.
Bottomline: Take a look at your conversion rate before you increase traffic. What can you do to boost it?
Bad idea #2 - Let's just buy thousands of visitors.