Turning Problems Into Profits And Solutions Into Sales

Written by Noel Peebles


TURNING PROBLEMS INTO PROFITS AND SOLUTIONS INTO SALES!

By Noel Peebles People don’t buy products or services - they buy solutions to problems. They buy what those products or services will do for them. People don’t want you to sell them something. They want you to solve a problem. That’s why I say - don’t sell products, solve problems! “Solve what?” you may ask. For instance, solve their problem of: - Not having enough money - Looking old - Being overweight - Having dry skin - Not being loved - Or solve their fear of being burgled or mugged When you think about it, solving these types of problems could mean big profits for you. Once you’ve identified a problem,repparttar trick then is to find ways torepparttar 121375 solve problem easily, painlessly, quickly and cheaply. And think about this too. People will exchange their hard-earned cash when and where they feel good. When they buy solutions to their problems, what they're buying isrepparttar 121376 expectation of feeling good. It’s because, they know they've maderepparttar 121377 right decision. That’s all very well, but how does that relate to a product or service you may already be marketing? Simple! The secret is to turn product (or service) features into problem-solving benefits. That's a sure way to increase your sales. Here are some examples of what I mean: § People don’t buy airline tickets...they’re buyingrepparttar 121378 quickest way to get from LA to Denver. § People don’t buy perfume. They’re buying love and affection. § They don’t buy ice cream. They’re buying cool, tasty, indulgence. § They don’t buy books. They’re buying information, guidance, help and entertainment. § And people don’t buy a business opportunity. They’re buying an end

Website Marketing Mistakes Smart People Make

Written by Raynay Valles


You have invested your time and money into putting up your company website. Your prospective customers are out there somewhere and you want to make aware of your site, your address, what you offer and why they would want to visit.

You have some ideas, but you don't want to waste money. How can you avoid mistakes other smart website owners make?

By reading this article, of course.

I'm going to outline several tactics that DON'T work. By repparttar end of this article, you'll save time and money (not to mention avoiding throat-clinching disappointment and frustration) by skipping these Bad Ideas.

Bad Idea #1 - Let's get more traffic to get more sales.

Seems reasonable at first glance. But it's not alwaysrepparttar 121374 best course to take. How well does your site sell now? What'srepparttar 121375 sales conversion rate of your website? If your website is inefficient at converting 100 visitors into customers, it will be inefficient at converting 20000 visitors into customers.

For instance, I may find a client's website converts 1 percent of their visitors to customers. If we can boost that number to 2 percent, they have doubled their sales without spending more money marketing. When they DO spend money on marketing, they still convertrepparttar 121376 higher percentage of their visitors to customers.

Bottomline: Take a look at your conversion rate before you increase traffic. What can you do to boost it?

Bad idea #2 - Let's just buy thousands of visitors.

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