Marketing: Turning Problems Into Profits And Solutions Into Sales

Turning Problems Into Profits And Solutions Into Sales

Written by Noel Peebles

Continued from page 1
to their financial worries. § They don’t buy a lottery ticket. They’re buying hope. § Parents don’t buy toys. They’re buying peace and quiet. As I said at repparttar

start: people don’t buy products or services - they buy solutions to problems. They buy what those products or services will do for them. § They don’t buy a drill. They’re buying holes. Because that’s what a drill will do for them. § They don’t buy insurance. They’re buying peace of mind. So, what does all this mean? It means, listening to your customer to discover their basic problem. It means learning why your customer needs, or wants, your product or service. Get to know their fears, frustrations and desires! By doing this, you’ll be on your way to becoming a “problem solver”, and your customers will see you as that… rather than just a pushy sales person. You see, people hate to be sold...but they love to buy. So stop selling! Instead, think to yourself “what does this person really want, and how can I solve their problem?” It’s really very simple. If you can solve a problem for your customer, you’ll make repparttar 121375

sale. And, by doing that, you’ll be solving your problems too! © Noel Peebles. Market Leaders Limited. http://www.instantsellbusiness.com http://www.instantsellhome.com

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Noel Peebles runs his own direct marketing and internet company, supplying marketing and management solutions for small businesses.

Website Marketing Mistakes Smart People Make

Written by Raynay Valles

Continued from page 1

Many emails I recieve start with "I paid for 10,000 visitors and I didn't make ONE sale. You'd think I'd make at least one sale"

Many instant "traffic building systems" DON'T work. Why?

You've seen popup windows. Many times these traffic building systems automatically pop open a browser window showing your website. That counts as a visit. Yes, a person who wasn't looking for what you sell and was in repparttar middle of doing something else. So of course they close repparttar 121374 annoying window.

Bottomline: You have other options to build traffic. The goal is to get a return on your marketing dollars. You want repparttar 121375 throngs coming to your website to BUY.

Bad Idea # 3 - Where can we buy some banner ads?

Here's repparttar 121376 skinny: Targeted banner ads are placed on sites that have visitors who may want what you offer. Even these banners typically get .3 of 1 percent clickthrough. That's 3 clicks per thousand views!

Bottomline: If you absolutely want to do banners, only do them if they are free. By free, I don't mean banner exchanges where you pay by putting banners on your site. By free I mean free as part of your own affiliate program for example. There are better tactics to spend your time and money on.

There you have it. Three common website marketing mistakes you can avoid. This frees up your time and money for things that DO work.

Raynay Valles is an independent online marketer who turns non-performing websites into websites that sell. How well does YOUR website sell? Visit http://www.jawdrop.com or email Raynay now at rvalles@jawdrop.com

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