Science tells us there's no sweeter sound to our ears than that of our own name.

And you already know that personalizing your marketing email is critical to getting results.

But most online marketers do that.

We want to stand out from rest!

So let's take personalization a step FURTHER...

What if you could address users by their first name even after they click on link in your email?

I'm talking about personalizing your web site for every individual visitor!

Sounds like a lot of work doesn't it?

Well, it's not.

Let me show you how you can do this in 10 minutes and stun your visitors into action.

SIDE NOTE: I actually saw someone SELLING this technique for $49! So I went off and developed my own way of doing it. And here it is for you to use straight away.

Ready for a DEMO?

Let's try a normal web page:

http://www.makingclicks.com/demo/demo_name.html

Now let's supercharge that same page with MAGIC ingredient: PERSONALIZATION!

Click here to see what this new page looks like: http://www.makingclicks.com/demo/demo_name.html?David

Now try putting your own name at end of link: http://www.makingclicks.com/demo/demo_name.html?yourname.

It's neat, eh?!

Now if you were visiting my site, which one would you prefer to see? :)

Can you understand why I get triple (and sometimes quadruple) response using personalized version of web page?

HOW TO DO IT:

This may surprise you. But in my consulting work error page is second most visited web page on many of web sites that I've seen!

Anywhere between 10% and 40% of your page hits could fall on your error page.

SCARY ISN'T IT!

Especially if you're not taking full advantage of this valuable page.

This could turn out to be a huge number of EXISTING PAGE VIEWS that you're missing out on. You could be using this traffic to generate more ACTION and SALES on your site.

I'm going to show you exactly how to take advantage of this little gem of a page - your error page.

1) The first thing to do is to check if you have an error page already set up on your web site.

Some hosting services will display their own default error page on your web site. YOU DON'T WANT THIS. You want to have your own error page so you can harness those EXTRA eyeballs.

Just type in your web site domain name followed by a fake web page, or even some garbage text. This will show you what your users experience when they hit your error page.

If your get a blank page or your hosting service provider error page comes up then contact them. Ask them (nicely) to set up your error page to point to a page of your choice. This is a fairly simple thing for them to do.

I like to keep name of my error page simple. For example, error page for MakingClicks is:

http://www.makingclicks.com/error/error.html.