You want to develop soundbites that speak to who you are, what you do and how well you do it. Soundbites are essential messages that will create sales and recognition. They consist of anecdotes, analogies, stories, one-liners, and facts that you can speak in 15-30 seconds. They should be singly focused on what you want your audience to know. To turn media interviews into sales here are 3 things you can do.

1. Incorporate Your Past into Your Present Experience.

Camus says, *We are sum of our choices.* We want to know how your childhood dreams have influenced career you've chosen. Your past often has predictors to your future interests and life decisions. If you don't want to go back as far as childhood then go back in your professional career. Sarah Newton, The UK's Top Teen Coach, said that when she was a juvenile corrections officer what she heard from teenagers most was that they didn't feel heard, understood or respected. *The most important thing a parent can do is listen,* says Newton.

Often soundbites like Newton's seem simple. But it takes work to distill your ideas down to their essence. It's unadorned statement that is often most powerful.

Another way to tie past to present is to show how your passion drives your profession. *People think I am disciplined. It is not discipline. It is devotion. There is a great difference,* says Luciano Pavarotti. Choose words that show your devotion.

2. Include Client Successes.

1.) Webmaster Articles & Tutorials -The Internet is rich with resources for webmasters who are developing and optimizing web content. The web hosts a vast variety of web design tutorials and articles. For novice, sifting through these resources can be daunting and overwhelming.

Site Point - New Articles, Fresh Thinking for Web Developers and Designers - With a vast variety of web design tutorials and articles coupled with a vibrant and well informed community, SitePoint is natural place to go to grow your online business. http://www.sitepoint.com/

WebProNews - WebProNews is an article portal for Internet and Technology professionals and has thousands of articles on web design and development. The articles are from iEntry's network of expert writers through hundreds of relationships with authors around world. http://www.webpronews.com/

2.) Webmaster Forums - Not only can participating in various forums and posting your various views and ideas potentially bring new growth and life to your online business, it can help you stay informed about industry news or changes. This is particularly important when working in a new, quickly advancing industry like web design and search engine optimization. The following forums are great places for webmasters to participate and monitor.

ThreadWatch - ThreadWatch is a nifty tool. The concept of Threadwatch is very simple: finding signal amongst noise of internet marketing media takes too much of what we all value most, time. Threadwatch.org cuts through chatter and produces a clear signal for time-starved professional Internet marketer. http://www.threadwatch.org

Webmaster-Talk - The WebmasterTalk forum covers material related to Web Design, PHP Help, Coding, Hosting, Domain Names, graphic optimization and related webmaster topics. The forum is extremely popular and generally, posts will receive almost instant responses from knowledgeable professionals. Of course, like any forum, there are bound to be opposing views ensuring that all sides of every issue are raised. http://www.webmaster-talk.com

3.) Website Submission Tools - According to research more then 90% of Internet traffic is generated by search engines. Submitting your website to all major search engines is most effective way of promoting your website on Internet. In order for web surfers to locate your site you must be included in all major search engines. There are a number of tools available to assist with submission process.

Internet Business Promoter - Internet Business Promoter is a suite of 10 professional web promotion tools in one software application. All of tools are designed to assist web developers with all aspects of web site promotion and search engine optimization. We found that IBP's strength was in website submission options. Once a site is created it must be submitted to search engines and directories. IBP streamlines and simplifies submission process, saving significant amounts of time. http://www.axandra.com/ibp

FreeWebSubmission.com - Free Web Submission is source for free search engine submission. They provide webmasters and site owners with free manual and auto submission to highest-rated, free internet search engines and directories. http://www.freewebsubmission.com/

AddMe - AddMe is a leading resource for webmasters and small-business owners specialized in website submission and promotion in search engines. AddMe offers free online website submission to 14 major search engines in exchange for a reciprocal link. AddMe is well known and respected in industry. http://www.addme.com/

Many of online submissions require an e-mail address. In order to limit excessive unwanted e-mail many webmasters will use a "throw-away" e-mail address that would allow them to initially receive notification that site is submitted but is ultimately an e-mail account they can discontinue after submission process. This practice is suggested for anyone using a free service for site submissions.

4.) Online Tools - A number of resource sites are available on web to assist webmasters. The resources are generally free and contain useful analytical tools.

DigitalPoint - The DigitalPoint site contains a variety of tools specifically for webmasters. The tools are a collection of useful online tools, from a Google AdSense Sandbox that shows which Google AdSense ads will be displayed for any webpage on Internet, to web ranking tools that track Yahoo's web rank. http://www.digitalpoint.com/tools/

SEO Survey - Tools to help SEO specialists and webmasters automate some of important tasks involved in routine of optimization. http://www.socengine.com/seo/tools.html

5.) Webmaster Software - The aim of many applications is to save time, money or productivity. Webmsters can often use software to replace a task they do manually, freeing up their time to pursue other tasks.