Turn Media Interviews into Sales

Written by Susan Harrow


Continued from page 1

Friedman tells a very succinct story with a potent punch line. And this soundbite lets you know that his methods are so powerful they work on non-believers and hard-sell cases like attorneys.

3. Show Your Suffering.

The people I've known who have sufferedrepparttar most are funny, sarcastic, and wise, but never saccharin. Saccharin is all this sweet talk about love and understanding and comes off as facile. Love, understanding and forgiveness aren't sickly tender. They often come out of bitterness, hopelessness and heartache. We trust those people who have suffered or who have failed over and over again and are willing to share their insights--in a non-showy way.

Dr. Vicki Rackner, CEO of http://www.medicalbridges.com and Medical Editor ofrepparttar 119917 Hope Health Letter which reaches over 3 million people says that at age 40 she made a radical choice: to close her private practice to be with her son. *Asrepparttar 119918 operating room door closed, another opened. I can't tell you that everyone lived happily ever after because we're just at `once upon a time.`*

Closing her practice,repparttar 119919 choice she made to to forgo surgery in favor of becoming a patient advocate, goes againstrepparttar 119920 grain of what *society* could deem is proper for a board certified surgeon with a full practice. You know right away that she is thoughtful and has tremendous empathy and insight. As a patient wouldn't you want her on your side?

Soundbites, speaking in condensed language to convey your points, is an art to be practiced daily in and out of media interviews until it becomes a natural way of speaking.

If you incorporate your past into your present experience, include client successes, and show your suffering during an interview you'll be perceived as an expert, increase your sales, and develop a following all while demonstrating your humanity.

Downloadrepparttar 119921 fr.ee teleclass *How to Become a 60 Second Soundbite Genius* to learn how to create soundbites that reporters and audiences love, avoid committingrepparttar 119922 3 deal- breakers that automatically eliminate most guests from getting on national TV shows, tell captivating stories to attract media and inspire audiences to buy.at: http://tinyurl.com/6axu3

Copyright (c) 2004 Susan Harrow, All Rights Reserved.

Susan Harrow is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *How You Can Get a 6-Figure Book Advance.* Her clients include Fortune 500 CEOs, millionaires, best-selling authors and successful entrepreneurs who have appeared on Oprah, 60 Minutes, TIME, USA Today, People, O, The Wall Street Journal, Inc., and many others.


Webmaster Tools and Resources

Written by S. Housley


Continued from page 1

TNT Screen Capture - TNT captures everything with only 3 simple capture modes, from application windows to controls, to menus and popup windows. Many integrated unique features like shadow options, transparency, quick scaling and individual shapes make it quick and simple to create stunning screenshots at a mouse-click. http://www.ec-software.com/tnt.htm

6.) Free Content - Free content comes in all shapes and sizes. Understanding who your target customer is and what appeals to them will go a long way in finding content that will increase your site's value.

GoArticles - Providing a fresh stream of content-specific articles is a great way to encourage visitors to return to your website on a regular basis. GoArticles is a directory of quality articles that is searchable based on keywords. http://www.goarticles.com

Small Business Software - Collection of small business and marketing-related articles available for republishing. Articles - http://www.small-business-software/free-website-content.htm

FreeSticky - FreeSticky provides a directory of content available to webmasters free of charge. The available content is a variety of items including syndicated cartoons, games, horoscopes, photographs, forums and articles. The supplemental content is designed to encourage visitors to return to your website. http://www.freesticky.com/stickyweb/

RSS - RSS stands for really simple syndication, RSS feeds generally contain content available for syndication. Meaning that you can often publish content contained in an RSS feeds to provide fresh website content. FeedForAll http://www.feedforall.com/free-php-script.htm has a free PHP script available to display RSS feeds. Additional resources to learn more about using RSS as web content can be found at http://www.rss-specifications.com and http://www.rss-syndication.com

7.) Alerts - Using web alerts is becoming increasingly useful to webmasters interested in tracking their search engine position, trademarked terms, to monitor competitors and stay abreast of online occurrences.

Google Alerts - Google Alerts is a solution for monitoring your professional interests online. Trackrepparttar entire web for your personalized topics and receive new results by daily e-mail. There are two companies doing this: Google Alerts, http://www.googlealert.com and http://www.google.com/alerts

PubSub - PubSub is a matching service that instantly notifies you when new content is created that matches your subscription. Using a proprietary Matching Engine, PubSub is able to read millions of data sources on your behalf and notify you instantly whenever a match is made. http://www.pubsub.com

Tools for Online Tracking Alerts - Article detailing additional tools available for online tracking and alerts. http://www.small-business-software.net/tools-for-online-tracking.htm

8.) Blacklist Checkers - E-mail delivery problems often occur when an IP address or domain is black-listed. The following tools will ensure that your IP address and domain will not have delivery issues.

DNS Stuff - DNSstuff: Free fast, advanced and comprehensive web-based DNS tools, going beyond just ping, tracert/traceroute, WHOIS and DNS lookups. http://www.dnsstuff.com/

SpamNews - spamNEWS is a concise aggregation of vital information relevant to professionals inrepparttar 119916 anti-spam sector: Up-to-the-minute press coverage and topical editorials about e-mail abuse, related online security matters, legal and political issues, as well as articles on Internet marketing and privacy. http://www.spamnews.com/

9.) Keyword Tools - Keywords to improve search engine placement and ranking. Finding top Internet marketing keywords is critical inrepparttar 119917 quest to be found. Choosingrepparttar 119918 right Internet marketing keywords will help your search engine placement and ranking. A little keyword research goes a long way inrepparttar 119919 search to be found.

WordTracker - WordTracker helps you chooserepparttar 119920 right Internet marketing keywords that will help your search engine placement and ranking. Use WordTracker for keyword research. Web marketing is all about search engine ranking, and that starts withrepparttar 119921 proper Internet marketing keywords. Get a free keyword report and web site promotion information! http://www.wordtracker.com

10.) Newsletters - Email newsletters continue to be one ofrepparttar 119922 most important ways to communicate and find information onrepparttar 119923 Internet. The following e-mail newsletters contain great information for webmasters.

SitePronews - A free newsletter and webmaster resource site for Webmasters focusing on web site promotion, submission, positioning, design and marketing. The newsletters and websites contain articles by noted web experts. The SiteProNews site wasrepparttar 119924 first of more than 12 web sites that focused on niche areas of particular interest to webmasters, marketers, newsletter publishers, authors and entrepreneurs. http://www.sitepronews.com/

iEntry - The iEntry network has a really great collection of useful newsletters. iEntry publishes over 50 targeted e-mail newsletters that cover various aspects ofrepparttar 119925 IT and Business industries. http://www.ientry.com/

Like most ofrepparttar 119926 copious amounts of information onrepparttar 119927 Internet, it is a matter of sifting through to find relevant, accurate, helpful information. Occasionally we stumble across some little-known gems. As a result, we have compiled these webmaster tools.



About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and NotePage http://www.notepage.net a wireless text messaging software.


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