Trust and the Double Glazing Salesperson - How to Beat Larger CompetitorsWritten by Frauke Nonnenmacher
When I bought my current house, I planned to get double glazing as soon as possible. Call me a wimp, but I hate being cold – and I hate paying huge bills for heating my property. So you could say that I was already well and truly pre-sold – a dream for every double glazing salesperson in area. Or so you’d think. On top of that there seemed to be a nest of salespeople nearby. Hardly a day passed without somebody knocking at my door, trying to sell me double glazing. And a conservatory. While going was good. However, company I selected to actually install my double glazing was one that never sent anybody round to try to sell me. It was company that sent me a small booklet by mail, “All you need to know about double glazing”. The difference between this brochure and sales literature various salespeople had left with me was that this one contained unbiased, useful facts and advice about double glazing. Not a sales pitch in sight. And that’s what made difference. Nobody likes idea of being sold. Many people will react to a sales pitch with deep distrust, especially if salesperson is very aggressive. Be honest – how annoyed were you last time somebody knocked on your door and tried to sell you something? And still many large companies will adopt just this approach. And that’s where a smaller company can step in. Instead of trying to sell your product, concentrate on building a relationship with your prospective customers. Establish trust. If yours is only company that is considered trustworthy, who do you think is going to get business? The people who send teenagers around to try and push a sale? Yeah, sure.
| | Reserve Webspace For Advertisers!Written by James Winston
If you have a website, why not reserve some space for advertisers. Other businesses in same category might want to have a link on your site in form of a text or banner ad.This serves two purposes. Advertisers get a one way link out from your site which is more valuable to search engines than a reciprocal link and they also get benefit of your traffic. You on other hand can gain by charging a monthly fee for ads and also give your visitors more options. They will come back to your site. If you get five or ten text ads in an ad space you could make an extra couple hundred bucks per month or even more. You could format your space in an “ad box” saying something like “Support our Sponsors”.
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