A few honest and successful Internet business owners will attest to
fact that they have made countless marketing mistakes. Many of them will admit that they didn't get it exactly right on first try. However, practically all will tell you that - without gumption to take calculated risks and persistence to follow through - they would have never developed a truly successful online marketing campaign.Let me encourage you to take a few calculated risks with your marketing. Extend your comfort zone, so to speak. Step out of norm and take a leap of faith every now and then.
What am I talking about? Mainly, that most small business owners are very, VERY conservative with their marketing programs. They decide to spend a little money on ezine ads, purchase least priced classified they can find, run it one time, get no response and quit. It doesn't work that way. Not only will that strategy fail almost every time online, it will fail offline, too.
One proven principle of marketing is: repetition breeds remembrance and remembrance breeds sales.
You may not realize this, but it takes an average of 7 times of being exposed to your product or service before average consumer even notices that you exist. Not before they buy... before they even recognize you at all. Running one classified ad simply isn't going to help.
Because cost of advertising can get to be a bit expensive, many small business owners cringe at thought of spending more than they *think* they can afford. However, if your current strategy isn't giving you an acceptable ROI, it's time to change.
