Track Your Advertising Or Perish...

Written by Armand Melanson


Track Your Advertising Or Perish... Copyright 2002 lessworkmoremoney.com By Armand Melanson

Have you ever tried to find a light switch in a darkened room? You grope around helplessly hoping to findrepparttar switch. This is a good metaphor forrepparttar 121274 way many businesses manage their e-marketing - they are groping around inrepparttar 121275 dark... The key to advertising is having metrics onrepparttar 121276 results your advertising campaigns produce. Here is a great adtracking tool I highly recommend: ADMINDER - http://www.adminder.com/c.cgi?itworks&adminder If you want to track your visitors from initial visit right through torepparttar 121277 sale, you will need to use ad & sales tracking software like Adminder. I recommend using full strength tracking because it gives yourepparttar 121278 feedback you need to evaluate your marketing effectiveness. Using this software, you create a distinct ad campaign for each & every advertising effort. This allows you to precisely measure how many clicks/sales you are getting from each ad. Without this info, you cannot calculate ROI & determine whether or not a given ad is profitable or not. For $10-$15/MO, it is definitely worth it. If you are really trying to scrimp here's a way to trackrepparttar 121279 clickthrus on your ads ( you can't track sales without one of repparttar 121280 tools above ): Sign up for free website tracking at one of these: http://www.addfreestats.com/index.html http://www.extreme-dm.com racking/ http://www.webstat.com/ These are free services which allow you to embed a snippet of code in your webpages. This code gathers stats on your traffic in real-time & can be checked via your browser. You then create a webpage for each ad you want to track & place it inrepparttar 121281 www folder of your website. Each ad you run will point back at a unique page you setup for it. Whenever someone clicks on an a link that points to this page, a "hit" is counted in your stats. Of course, this page doesn't have much on it as you wantrepparttar 121282 visitor to be redirected to your real website main page ASAP. That's whatrepparttar 121283 META-REFRESH tag does. Here is whatrepparttar 121284 ad tracking page should look like: you are being redirected - if not click here lessworkmoremoney.com you placerepparttar 121285 code snippet as directed byrepparttar 121286 webstat company here

Use Joint Ventures to Grow your Business

Written by Armand Melanson


Use Joint Ventures to Grow your Business Copyright 2002 lessworkmoremoney.com By Armand Melanson So let's talk about "joint venturing". The term sounds daunting like it is reserved to people who are already at repparttar top, but that isn't at allrepparttar 121273 case: a joint venture is simply two companies working together to increaserepparttar 121274 value they provide to their customers. Let me give you an example of a simple joint venture that I just setup which required about 1hr of my time. When I initially setup my lessworkmoremoney.com website, I did a pretty thorough review of webhosting companies. I went with a big company that advertised all ofrepparttar 121275 things that I knew I wanted in a webhost. After a few weeks of hassles, I realized that they were too big to deliver high quality service, so I revised my search criteria & starting looking at smaller companies. I fell upon a small webhosting company http://fastwebsites.com & really liked what I saw when I reviewed what they had to offer. So I setup an account with them & got lessworkmoremoney.com up & running. Overrepparttar 121276 next few months & had to contact fastwebsites.com several times to request help on various issues. I always got prompt & very helpful service. So one day I was thinking about how others would benefit from my search for a great webhost & I decided to write up a recommendation for fastwebsites.com. I also started to dorepparttar 121277 math onrepparttar 121278 lifetime value of each customer who signs-up with fastwebsites thanks to my recommendation. I figured why not email them & ask them if they would be willing to give me an incentive for any subscriber who signs up. Here's what they had to say: "Ok we will offer you 1 months hosting fee for any clients you refer. We will add a referrer entry inrepparttar 121279 referrer drop down menu on he order page. You must let your customers know to

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use