You can see what this looks like in action by going here: http://lessworkmoremoney.com/ez1.htm As you can see, you got bumped to my main page. My webstats counted hit & I know that someone clicked on link (i.e. they responded to my ad). I slowed down redirect so you could see message (I AM TRACKING THIS HIT RIGHT NOW), but you should leave content=0 as is - this means that it waits 0 seconds prior to redirecting to URL you specify. Make sure you change URL to your own site or else you'll be redirecting to my site. On second thought, leave everything just as it is in sample code above [grin]... Whenever you place ads, you copy tracking page & give it a unique name that is associated with ad you are placing - if you are placing an ad in XYZ ezine, you could name page xyz.htm - and then make your ad link point back to page. In this case ad link would be: http://your_site.com/xyz.htm. When someone clicks on ad, click is tracked & you can determine whether ad paid off or not. For example, if you spend $50 on an ezine top sponsor ad, you will want to know if it was worth it. To figure it out, do this: If your conversion rate is 2% & your avg. sale is $30, then you will likely need 100 clicks on your xyz ad for it to generate 2 sales & a $10 profit. If you are not counting clicks on each of your ads, you have no way of knowing what's working or not. You won't even know how many people responded to ad! If you are serious about your business, you cannot afford to mickey mouse around with cheapskate approach I just explained - you really should be using ADMINDER or another ad tracker. But if you're like me, you learn hard way. Try free approach until you realize that you have to track right through to sale, then sign-up with ad tracking software. ---------------------------------------------------- ABOUT THE AUTHOR: Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com ----------------------------------------------------