Track Your Advertising Or Perish...

Written by Armand Melanson


Continued from page 1

You can see what this looks like in action by going here: http://lessworkmoremoney.com/ez1.htm As you can see, you got bumped to my main page. My webstats countedrepparttar hit & I know that someone clicked onrepparttar 121274 link (i.e. they responded to my ad). I slowed downrepparttar 121275 redirect so you could see repparttar 121276 message (I AM TRACKING THIS HIT RIGHT NOW), but you should leaverepparttar 121277 content=0 as is - this means that it waits 0 seconds prior to redirecting torepparttar 121278 URL you specify. Make sure you changerepparttar 121279 URL to your own site or else you'll be redirecting to my site. On second thought, leave everything just as it is inrepparttar 121280 sample code above [grin]... Whenever you place ads, you copyrepparttar 121281 tracking page & give it a unique name that is associated withrepparttar 121282 ad you are placing - if you are placing an ad in XYZ ezine, you could namerepparttar 121283 page xyz.htm - and then make your ad link point back torepparttar 121284 page. In this caserepparttar 121285 ad link would be: http://your_site.com/xyz.htm. When someone clicks onrepparttar 121286 ad,repparttar 121287 click is tracked & you can determine whetherrepparttar 121288 ad paid off or not. For example, if you spend $50 on an ezine top sponsor ad, you will want to know if it was worth it. To figure it out, do this: If your conversion rate is 2% & your avg. sale is $30, then you will likely need 100 clicks on your xyz ad for it to generate 2 sales & a $10 profit. If you are not countingrepparttar 121289 clicks on each of your ads, you have no way of knowing what's working or not. You won't even know how many people responded torepparttar 121290 ad! If you are serious about your business, you cannot afford to mickey mouse around withrepparttar 121291 cheapskate approach I just explained - you really should be using ADMINDER or another ad tracker. But if you're like me, you learnrepparttar 121292 hard way. Tryrepparttar 121293 free approach until you realize that you have to track right through torepparttar 121294 sale, then sign-up with ad tracking software. ---------------------------------------------------- ABOUT THE AUTHOR: Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com ----------------------------------------------------

Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com


Use Joint Ventures to Grow your Business

Written by Armand Melanson


Continued from page 1
choose you asrepparttar referrer. If this is satisfactory, let us know whatrepparttar 121273 entry for your name will be and we will add it torepparttar 121274 order page. So for no money & less than a few hours work, I am getting a check from fastwebsites for every subscriber who signs-up with them. It is no hassle for me because I was going to recommend them anyhow. It is good for fastwebsites because they get new customers. And it is good for my customers because they get access to a great webhost without having to take a shot inrepparttar 121275 dark. Everybody wins!!! Andrepparttar 121276 possibilities are endless. As long asrepparttar 121277 joint venture brings added value to both you & your customers, then it is probably a good idea. Careful though - don't ever send out misleading or useless info to your customers even whenrepparttar 121278 joint venture payoff appears to be good - that is a quick way to kill your business. So when you see a mutual benefit from collaborating with another company, go for it. One word of caution though: most e-companies are inundated with JV offers. In order to make your stand out, you should: => clearly illustraterepparttar 121279 benefits to your JV partner => coverrepparttar 121280 details - leave no unanswered questions Email is one way to approach a JV partner, but it will likely get turfed by whoever handles it. If you want to get results, callrepparttar 121281 company & getrepparttar 121282 number ofrepparttar 121283 person in charge ofrepparttar 121284 area that relates to your proposal. Start atrepparttar 121285 top ofrepparttar 121286 chain & work your way down... ---------------------------------------------------- ABOUT THE AUTHOR: Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com ----------------------------------------------------

Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com


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