1.Advertise in trade journals, ezines, and web sites that cater to your ideal client. One secret for gaining substantial increase in sales is to communicate where your clients who buy
most of whatever it is that you sell hang out.
Focus
majority of your advertising on communicating with
people who will generate
best sales for you.
2.Write Articles
Writing articles builds credibility and visibility. Write where your market will most likely see your article. No use wasting bullets shooting at targets that just ain’t there.
Where to publish articles?
Submit articles to
trade journals and web sites that cater to your ideal clients.
The SRDS provides listing of print media and trade publications through its web site at www.srds.com
For a listing of nearly 50 sites to publish articles online read my article at http://www.economicbooster.com/write-articles.html
3.Business Cards
If you invest in business cards you may as well get maximum effectiveness out of them. Your business card should be a mini-billboard to pre-sell your product and service and generate leads. It should never be a listing of your contact information along with your company logo.
Author Debbie Jenkins publishes a free ebook titled, Card Shark, that provides tips on improving
effectiveness of your business card.
Her ebook is helpful and is available at http://www.leanmarketing.co.uk/card-shark
4.Coupons
If you use coupons never offer just one choice. Multiple coupon offers of three items always out pull coupon offers of only one item.
Many of your prospects will decide ‘no’ to an offer simply because you haven’t given them options to choose from. A single offer is basically an ultimatum, take it or leave it.
Many will leave it.
5.Direct Mail
This is an outstanding medium to use for communicating directly, one-on-one with your clients and prospects -- but only if you can clearly define your target market.