What marketing tactics do you usually use when you attend a conference?

Network, you say?

Yes, but there’s much more. And even when you network, it’s add-on’s that make your networking memorable; otherwise, you're just another face in crowd. Try my Top 7 Conference Tactics to generate more clients and revenue streams.

Top 7 Conference Tactics

1. Offer to do a presentation at conference. Where else could you get a captive audience of folks interested in what YOU have to say in a room that you’re not even paying for?

These people CHOSE to attend your session! This is easiest form of niche marketing you have available! Give it everything you’ve got so that your presentation is absolutely stellar: top quality information delivered in a way that keeps your audience’s attention. Exceed their expectations!

2. Contact person who is handling registrations and find out who is going to that conference that you can connect with prior to conference. Make your connections ahead of conference so that you can develop them further when you are at conference.

You want registration person to identify folks who:

a. live in your geographical area OR

b. specialize in same sub- specialty you do OR

c. are also in partnership with others OR

d.are solo entrepreneurs

You choose criteria important to you. All you need is a short list of people who meet that criteria.

Let's say you wanted names and phone numbers or email addresses of people who live in same city as you. Contact them to establish a relationship and make plans to meet at conference.

Your communication style is communicated every time you send an email.

You *don't* want your potential clients and colleagues to hit 'delete' button before even reading your emails. You *do* want people to have a good first impression of you. Your communication style makes you or breaks you. The Big Rules

Here are 3 all-time *BIG RULES* for making a positive impression with potential clients. They're Big Rules because they will make or break your first impression... and affect your relationship.

1. Greet client by name. This means "Hi John" or "Dear...", whichever you prefer.

2. Human contact comes before business. Ever go into a restaurant and just start ordering when asked if you're ready? I bet you smile at waiter, ask 'how are you?' and chat a bit before you order. Your service will most likely be better because you've established human contact with that waiter/waitress before doing business.

Same idea is true in emails.

2 things help you establish human contact in email *before* doing business:

*1) The words you choose + how you string them together.

*2) Email codes that let person know something about your tone and mood. First, words you choose and how you string them together...

Here's an example: You can say, "I'm available to coach you starting July 20 and have these times available...Let me know which time works for you."

Or

You can say, "Thank you for contacting me. I'm delighted you're interested in moving forward in your life and I'm looking forward to working with you."