4. Plan at least 1 handout for a presentation you'll be giving at conference. You should give your audience at least 1 handout they can take notes on during your presentation. That handout must have your name, contact info, vision/mission at bottom of every page. If back side of your handout will be blank, consider a simple design for your vision/mission that will be memorable for people. You don’t want too much copy on back side of a handout, just something memorable that fits your topic.

5. Print on back of your business cards attraction questions, a quick 3-question survey, or something that makes your practice memorable. How many business cards that you collect at a conference do you throw away when you get home? That won’t happen to yours if you make back of your business card memorable.

While you're at it, get your business cards up to date and in sufficient quantity. Never, ever give out a business card that has numbers crossed out or an address change. There’s just no excuse for unprofessional looking business cards so plan ahead to have yours re-printed, front and back.

6. Request table space to set up your books, audiocassettes, brochures, business cards and anything else that will promote you. There are good and not-good ways to set up materials at a conference. Learn what those are and organize your promotion plan before you get to conference so that you’re ready when you arrive.

7. Volunteer to staff a section of conference. Helping to staff an area of conference will help conference run better and provide you an excellent opportunity to meet many people. Exchange business cards and send these individuals a web card as follow-up.

The same point applies no matter what service or product you are offering. Show client you're a human being first...if you want to have a continuing relationship with that person.

What about those 'email codes' I mentioned earlier? I would reserve these for people you know or have continuing contact with because many people don't know what they mean.

But these email codes definitely warm up and personalize your relationship so determine if they are appropriate for people you're working with. Here are basic tone-setting codes: :-) This is a smile sign. I use it frequently, almost without thinking about it. You might see a variation on it which looks like this :- although that is used less frequently.

A smile sign :-) is a gentle message that you just can't convey any other way. Sprinkle it in your emails at appropriate points.

lol: This means 'little laugh' LOL: This means 'big laugh'

: This means you are grinning about something:-)

3. Use white space generously! If you are sending more than 2 sentences, make them separate paragraphs with blank space between them so reader can skim quickly.

You'll get a better response when people can skim what you have to say. One large paragraph is a turn-off because it's too difficult to read.

You don't know how many emails your clients and colleagues receive each day. You want to create right impression with your email communication. Make it *easy* for your clients to read, understand and respond to you!