First things first, let's define
two. Advertising is
act of getting your message in front of an audience. There are any number of ways to do this, that's really not
theme of this message. Being able to track a sale backwards to
advertising that produced it, is.Second, Marketing is
over all process you use to promote your products and/or services. This includes advertising, but is in no way limited to advertising. Again
theme here is not to talk about marketing techniques, but
method's you can use to track their success.
The very nature of
Internet provides you with a variety of unique tracking methods. At it's very simplest you can produce 10 separate web pages to advertise in 10 different forums.
EXAMPLE: You have a page selling widgets you want to do a banner campaign with 10 different banners. You can create 10 mirror pages i.e. Widgets.html, Widgets1.html, Widgets2.html etc, etc.
In this way a different URL is associated with each of
different banners you send out and your able to track which banner is producing
most traffic from 10 identical sites..
There is a much simpler and less time intensive way however, to achieve that exact same result.
You have your index page and rather than mirroring it 10 times you simply add ?Widgets1 , ?Widgets2, ?Widgets3, etc, etc, to
URL.
TEST IT HERE:
http://NetServeInt.com
http://NetServeInt.com/?index1
http://NetServeInt.com/?index2
http://NetServeInt.com/?index3
Even though
same page is served up to your visitors, your server logs treat it as 10 different pages!
You can use this method to track any type of campaign not just banners. If you were to advertise in a publication such as this one, (HIGHLY RECOMMENDED BY THE WAY) as well as others using
same URL in all of them, you would have no way of knowing that 80% of
traffic produced from those ad's came from here. If however you used a different URL ?index2, ?index3, etc, etc. You would know which ad drew how much traffic.
Do you use (LEGAL) e-mail methods to advertise? This technique will also work in that forum. Simply alter your URL as described above in each of your different promo letters and your able to track which ones produce
most traffic. Thereby allowing you to discard
ones that don't produce. Just as you will
z- ine, newsletter, or banner champaign that's not paying it's way.