That's where my problem began. The other bidders didn't keep with my game plan.

Bidder Number Two dropped out of game entirely, and Bidder Number One reduced his bid to 35 cents. This put me in first place, paying a hefty 36 cents per click.

That might have been OK if number of clicks I received that day had remained same. Assuming an average of 100 clicks per day, my cost to advertise would have gone from $24.00 to $36.00 for day. A month as "Top Dog" would have cost me an additional $180.00. A good lesson - not to be repeated.

Unfortunately, in this case, all that talk you hear about top position receiving considerably more traffic than those positioned lower down is true. Actually, percentages bandied about in pay per click promotional material is perhaps a little low.

I didn't receive just FORTY percent more traffic for day, I got FOUR HUNDRED percent more traffic for day.

Whether your advertising budget is tens, hundreds, thousands or even tens of thousands of dollars per month, errors like that can have a significant impact on your business if not caught in a timely manner.

I'm just lucky that original top bidder missed his high traffic volume and took back his top spot, sending me back to my rightful, less expensive placement very next day.

So, stay alert! While using pay per click engines is a great way to get traffic to your site, inattention could result in a costly 'traffic accident'.

As an added BONUS you can do exactly same type of thing with e-mail responses. Rather than having 10 different response addresses.

You place an ad with an e-mail link or have an e-mail link rather than a URL attached to a banner or any other response link. As in URL example you vary link according to where it will be seen.

EXAMPLE: Ad running in 4 E-Zines

1st one has e-mail link <A href="mailto:info@Widgets.com?subject=Widgets1" rel="nofollow">here: 2nd one has e-mail link <A href="mailto:info@Widgets.com?subject=Widgets2" rel="nofollow">here: 3rd one has e-mail link <A href="mailto:info@Widgets.com?subject=Widgets3" rel="nofollow">here: 4th one has e-mail link <A href="mailto:info@Widgets.com?subject=Widgets4" rel="nofollow">here:

As you can see reply you receive has a different text in subject field. Allowing you to track were your responses are originating from.

Those methods are all well and good, but if your truly interested in tracking your marketing results there is, in my opinion really only one tool you need.

Anyone that is trying to bring traffic to their site is using some form of advertising or other. That is, you use a sig file, newsletter, e-zines, reciprocal links, banner ads, classifieds, e-books, giveaways, or some other method for getting your message to potential customers. With ROIbot, you can set up campaigns for every new traffic building idea you come up with and track effectiveness of each. Then, you do more of what works and less of what doesn't. It's a simple concept, place your energy in direction that it's doing you most good. Get started right now Free. You'll be up and running in minutes.

No matter what way you choose to track your promotional efforts it's important that do track them. You can waste countless hours and dollars on a strategy that is actually producing no results. You may well find that less costly method works as well if not better than one that cost you an arm and a leg.

Again, it matters not which method you choose, it only matters that you choose one and use it faithfully. You'll be surprised how much information your begin to have at your disposal.

"Your Success Is Our Success"

jbp