Titanium has taken world of golf by storm. Manufacturers of some of world’s top golf clubheads have chosen to use titanium as their chief ingredient in assembling space age, state-of-the-art components. But why is this?

There are many materials as strong if not stronger than titanium. So why is titanium material of choice? Titanium is not only one of “hardest” metals known to man but unlike these other hard materials, titanium is extremely lightweight. Because of these weight characteristics, manufacturing advances have enabled clubhead designers to build drivers of ever increasing size while not being inhibited by added clubhead weight.

Three different types of titanium are used in manufacturing of today’s clubheads: 9-6AL-4V, 15-3-3-3 and SP700. There are 3 characteristics that are used to gauge quality of each type of titanium. Tensile strength represents material’s resistance to breaking or cracking. The higher value more resistant clubhead is to cracking. Elongation is percentage each type of titanium will flex or spring upon impact. The higher percentage, more spring each metal will experience. HRC Hardness is fairly self-explanatory, exhibiting values that correspond to metals hardness. The higher this figure, less likely metal will dent or become deformed upon use.

Right now, NHL's little details are eagerly waiting to be re-defined, yet are being completely ignored. While major issue of a work stoppage should be addressed, this is also a time when NHL could be on verge of breaking out into public eye. Even though I am a die-hard hockey fan, I can see that NHL is not "4th" sport in America. It's Nascar. How did this happen?

What Nascar did, and what they are continuing to do is exactly what NHL needs to do when they come back to work. Market individuals. Sure they marketed Gretzky and Lemieux, but after them, how many casual fans could name 10 other players in league?

With all of bad press that NBA and Baseball are currently getting, NHL should take advantage of this. In this rare time of reflection, NHL should be aggressively thinking about it's comeback strategy. It should make rule changes to open up scoring. That's what public wants to see. The NFL listens. They make changes to keep their game on top. History be dammed, they continue to stride for ultimate user experience.

In today's world of instant information and numerous choices, you need to create as much saturation as possible. You need to personify user experience to as many different types of people out there. That's why there will always be fans of Lemieux, easily addressing class, style and talent - attributes that most people aspire to - and there will be fans of players such as Darius Kasparaitus, of whom they can see his hard work, although misguided sometimes in his decision making. Everybody makes mistakes, but "blue collar" types appreciate hard work and effort.

Knowledgeable fans appreciate a great stay-at-home defenseman. The casual fan would think guy is a bum since he can't score. The solution is to convey to casual fan value of that type of player. You can't have a defense consisting of 6 Paul Coffey's - As exciting as that may seem to be, it would liken hockey more to Lacrosse, rather than highly skilled sport it is.

The NHL needs to spotlight young high flying aces such as St. Louis, Kovalchuck and Nash. By marketing these players in their youth, there will be time for casual fan to absorb impact they have on game when they watch sportcenter highlights.