Marketing: Time To Revamp Your Visual Identity?

Time To Revamp Your Visual Identity?

Written by Amanda Vlahakis

Look at your company logo. Does it fade into repparttar

background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with repparttar 136276

customers you want?

Your visual identity is a vital tool in communicating repparttar 136277 essence of your business. Before someone even buys a product or service from you, they formulate ideas about repparttar 136278 business based on your logo and visual design. Having an identity which works can positively change how your customers perceive your business and put more money in your pocket. Don’t believe me? Think Nike, Apple, Coke, Rolex…the list goes on.

How do you make your visual identity come alive and attract customers to your business?

What is your message?

Businesses change and develop over time, so repparttar 136279 message you need to communicate will change too. The first step is to decide what you want to communicate about repparttar 136280 changes in your business – maybe repparttar 136281 company is more modern in its approach to customers. You can use a new visual identity to communicate this. This can be achieved by a revamp of your logo, design and messaging or a completely new approach to all elements of your identity. Consistency is key when building a brand so when you revamp or change repparttar 136282 design of your visual identity you must patiently and continually communicate repparttar 136283 changes.

Who are you talking to?

You need to be aware of who your customer base is and if they understand and connect with repparttar 136284 current visual identity of repparttar 136285 company. Has your audience changed significantly over time? Maybe repparttar 136286 current design worked for customers 20 years ago but leaves repparttar 136287 new audience cold. Work out who you want to communicate with and what they will respond to.

Why You Must Write Articles...

Written by Jose L. Gonzalez

Are you writing articles to boost your Internet Marketing profits? If you are not, then something is wrong with your Internet Marketing Strategy. Whatever your business deals with, you should -and YES you CAN- write informative articles to promote it.

If you believe you will not be able to write a single word, just sit back for a minute.

Aren't you dealing every day with, lets say, recipe books that you sell at our site? If it is so, chances are you know much more about recipes than repparttar medium guy out there surfing repparttar 136270 web.

Write an article, and submit it to, for example, Goarticles.com (perform a Google search for repparttar 136271 words "publish articles" and you'll find tons of sites accepting them. It is, indeed, free promotion. include a resource box at repparttar 136272 end of your article and BABOOM. This your most effective, FREE ad.

Now, here are 10 Benefits Of Submitting Articles to E-zines...

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You will become known as an expert on repparttar 136273 topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on repparttar 136274 publisher's home page. If they publish each issue on their home page this will give you some extra exposure.

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