How do you make it last a lifetime?

If you are going to develop a new design then it needs to stand test of time. You should work with a good designer, who knows current trends and how to avoid anything ultra fashionable that will look dated in a year. A good design should last 20 years and should be solid enough to take slight adaptations or modernisations during this time.

How do you keep your brand intact?

Building a brand takes a long time and needs consistency, repetition and giving customers service they expect time and time again. You don’t want to alienate your existing customer base by a radical design change that they can’t relate to. If you want a change, consider using elements already in place such as one main colour or image, think about changes companies like Pepsi and Coke have made over time. A company with a strong logo and visual identity is taking first step in building an established and profitable brand.

What you ultimately want to achieve is an identity which can evolve over time without noticeable change allowing you to maintain your core identity.

4. You might get extra exposure if e-zine publisher archives their e-zine on their site. People might want to read back issues before they make decision to subscribe.

5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.

6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over internet.

8. You will get your article published all over web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.

9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.

10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation. There you go. Can you really afford not to write articles?

Honestly, I guess not.