How should we respond? Should we close our doors in mourning? Or should we put our heads down and keep on plugging in face of terrible sadness and adversity.

Within a few days, after business owners had heard from their customers, most figured out best way to respond.

This may sound like a rather profound statement; but fastest way to a debtor's prison is to find a NEED and try to fill it.

The market you want to find is one that really, definitely, badly wants things. Mothers want to know how they can nurture their children better, fishermen want to know how they can catch more (or bigger) fish etc.

I mean it! If there's one thing I hope you really get from this article, this is it! There are different levels of need, starting with basics. We're talking about survival here. There is food, water, shelter, clothing and even paying taxes. These are things we need to have, or do, on a regular basis. Without fulfilling most of these needs, our very survival is threatened.

We need to eat in order to survive, but we can still do so on food that tastes awful. People from third world countries often lack more than most basic food, but they can still continue to live on it. I've visited temples and monasteries in countries like Burma and Tibet, and seen monks eating their one small meal a day... same ghastly menu every day. These are places where food is not meant for enjoyment, but is needed for survival.

There is a second level to these needs. We need tasty food. We need decent clothes, nice shelter etc. So are these things really needs? We need shelter, but do we need nice shelter? Do we really need tasty food and decent clothes. What we are talking about is "wants" as opposed to "needs."