While customers might have felt a business that didn't acknowledge events was being uncaring, most appreciated seeing a statement of condolences on a web site, a line in an ad, or a sign on a store.

But that alone isn't enough. Customers want to know you are doing your part to help situation. Working with a non-profit is an excellent way to do this.

Almost everything else outside of that is actually a WANT! Pizza instead of a handful of grain or plant roots, a 4 bedroom home rather than a lean-to, a car rather than a donkey, a pure wool suit rather than a piece of sack cloth.

If we look more closely at those things that define a "want", as opposed to a "need", we find that a want is most often defined as something that is desired. Other words that describe a want are craving, wish, or fancy. None of these words pertain to need. We can survive without something we wish for, crave or desire.

A want is something people are willing to spend time, money and energy on. Do any of us really need a Mercedes Benz, or do we desire one? Do we need three weeks in Hawaii, or do we fancy it? Do we need a television, or do we want one?

We all seek out those things that we want - and we always will. That will never change. It is simply and forever a component of human nature. Throughout passage of time, this fact has been demonstrated by nations wanting to conquer other nations to create wealth and power. Such actions are motivated by want for something better, bigger, faster, safer, more beautiful etc.

If only searching for "needs" motivated us humans, then our world would not have advanced beyond a primitive state of hunting and gathering. Progress is borne of our "want" for more and better things.

© Market Leaders Limited.

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Noel Peebles offers you his FREE mini-course "17 Powerful Secrets That Have Made Business Owners Into Millionaires" http://www.instantsellbusiness.com/index1.html

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Noel Peebles has owned several businesses including fifteen years of 'hands on' experience, directing his own highly successful retail businesses.

Noel has a wealth of experience including brand marketing with a major advertising agency.

Noel now runs his own direct marketing and internet company, supplying marketing and management solutions for small businesses. He also has his own public self-storage complex.