Three Things You Must Do When Designing and Building Your Small Business Website

Written by Michael Massie


Copyright 2005 Modern Digital Marketing LLC

If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing only one function – and that’s to convey your sales message to your site visitors in an effective and efficient manner.

No matter what your web designer tells you, simplicity is best when building your small business website. While having a website with lots of bright colors and flashy interactive graphics might win web design awards, it will probably not help you win customers. In fact,repparttar more complicated your web design,repparttar 108575 higherrepparttar 108576 risk that your sales message will be lost amidst allrepparttar 108577 fancy bells and whistles on your site.

For most small businesses, a simple and elegant four or five page website is all they need to getrepparttar 108578 job done. As an added bonus, such sites are inexpensive when compared to flashier multimedia sites. If you want your small business website to increase your profits instead of emptying your pocketbook, pay close attention torepparttar 108579 following design guidelines when you build your site.

Make Your Website Easy to Read In order for your website to get sales and/or leads, your small business website design needs to be user and consumer-friendly - that means it needs to be easy to read. So, short sentences and paragraphs, dark text on white (or very, very light) backgrounds and lots of white space should berepparttar 108580 norm.

Atrepparttar 108581 risk of sounding like a broken record, I’ll say it again -repparttar 108582 purpose of having a website for your small business isn’t to win design awards. It’s to convey information about your product or service that guidesrepparttar 108583 consumer toward making a buying decision in your favor.

If you think that dark websites and colored text on colored backgrounds looks better, you may be right. However, as I mentioned earlier loud colors and excessive graphics only serve to distract attention fromrepparttar 108584 sales message contained in your site content and makes your site harder to read. Remember: keep it simple and you’ll keeprepparttar 108585 sale.

Also, remember that web users tend to scan text instead of reading it start to finish like printed text. Sincerepparttar 108586 majority of your visitors will not read all your content, use headlines, subheadings, and bolded text that quickly convey your overall message. Done correctly, a visitor should be able to scan all your headlines, subheads, and bold text in just a few seconds and understandrepparttar 108587 central message of your site or page.

Financial Freedom – Are You Ready To Take Control of Your Future?

Written by Stefanus Wahyudi


Copyright 2005 Stefanus Wahyudi

You are probably all too familiar withrepparttar supposed road to financial freedom. It may berepparttar 108574 road your parents and grandparents took to their brand of financial freedom. This road usually involves working for 30 or 40 years, scrimping and saving alongrepparttar 108575 way, then hoping thatrepparttar 108576 nest egg you’ve been able to accumulate will provide at least some level of financial freedom in your golden years.

Unfortunately, that road to financial freedom is fraught with peril. Traditional pension plans are largely a thing ofrepparttar 108577 past, and your 401(k) retirement plan will only perform as well asrepparttar 108578 investments you choose. And we all know that Social Security is teetering onrepparttar 108579 edge of bankruptcy. The financial freedom our parents and grandparents enjoyed just simply is no longer available.

Fortunately, there is another road to financial freedom. This isrepparttar 108580 road paved with passive income. Unlikerepparttar 108581 income you may be familiar with, passive income does not require labor on your part. Passive income is generated through savvy marketing and skill. By learning proven, repeatable tactics and strategies, you can generate passive income that will far exceed your current income and put you solidly onrepparttar 108582 road to financial freedom.

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