Make Your Website Easy to Navigate Since chief purpose of your site is to convey information, you should design your website so information it contains is easy to find. If you make it easy for your visitors to navigate your site, they’ll thank you with their dollars. Make it difficult, and they’ll leave your website before you can say “Google.”

At bare minimum, you should have a navigation bar on every webpage that includes a link back to your home page and to every top-tier page in your website. In addition, you should consider placing links back to previous page visited at top and bottom of current page. Some websites use “bread crumbs” for this purpose – a “trail” of links that show each page visited since landing at site.

Lastly, make sure that there are no broken links on your website. Broken links may not seem like a big deal to you, but to a site visitor who was clicking on a link for more information they are a major frustration. Fix your broken links!

Oh, and incidentally, making your site easy to navigate will also help search engines to find and index all your pages, which might help you get more traffic over long haul.

Make Sure Your Website Loads Quickly Despite fact that high-speed internet access has become very affordable and accessible in recent years, many web users are still using dial-up connections to access internet. Note that these people get very frustrated when they have to wait five minutes for your webpage to load. You will lose these visitors if your web page files are too large and take too long to load.

Keep photos, graphics, and animations to a tasteful minimum on your websites, and keep your total page size under 50K to ensure maximum usability for your visitors. In addition, avoid using background music on your pages unless it is absolutely necessary – music files take time to load, and can annoy your visitors enough to make them leave your site.

By way, smaller and faster loading pages make it easier for search engines to spider and rank your site – an added bonus for keeping your page files small and your load times fast.

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Hopefully, these guidelines will help you build a website that gets you more sales and leads for your small business. Remember, building a website that your visitors enjoy browsing will boost customer loyalty and encourage repeat sales. Create a fast-loading site that’s easy to read and navigate, and your visitors will thank you with their checkbooks!

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The true road to financial freedom lies in harnessing power of passive income through true, proven marketing strategies. It will require work, it will require some investment and it will require commitment on your part, but then so does your 9 to 5 job. If you are willing to put forth effort, road to financial freedom lies before you. Learn how to use exciting power of passive income to gain true financial independence. Let your income be determined by your true skills and knowledge, not by what some company says you are worth.