Theme Pages. How to Use Them. More Traffic / More sales

Written by John W David


Theme Sites - A Fun Way to Make Extra Revenue

Remember: Mothers Day and Fathers Day are coming up. Prepare for them. Create a sense of excitement around your site. Make some extra cash.

When you do what we're going to talk about today, first you'll have a lot of fun doing it. Then, you'll begin a process of making some extra cash both now and over time.

Let’s being. On your website, leaverepparttar top-most column underrepparttar 118969 Header blank.

You can reserve this space to highlight anything new on your site as a benefits-driven, attention-grabbing Header. Or, use it as a helpful reminder to your visitor of upcoming events.

Ideally, you would have this advert spot as text format. Text always opens to your guest beforerepparttar 118970 graphic downloads. So, if you can grab your visitor's attention quickly,repparttar 118971 betterrepparttar 118972 chances of keeping them around while your site downloads.

(And, remember to insert your "alt text" inrepparttar 118973 banner itself as many surfers disable their graphics capture. Doing this and doing it right is also important for making your site more search engine relevant.)

Now, Mother's Day is coming up. (There are also a number of religious holidays coming up even sooner). But, stick withrepparttar 118974 Mother’s Day theme for this example.

What goes well with Mother's Day? Jewelry, Cosmetics, Flowers, e-Cards, gourmet Chocolates and Treats, fine Wines... maybe a bit of Travel, And, where there's Travel, there's luggage. We are sure you can think of a few more things... maybe even a good dating service if mom or dad is single and lonely. Getrepparttar 118975 idea?

Remember to keeprepparttar 118976 choices simple and limited for your visitor. With too many choices, say, more than four or five, they could get confused as to what to do and end up doing nothing.

About three weeks before Mother's Day, your site should have, in that empty space just belowrepparttar 118977 header, " Your Mother's Day! > Your Site Name here < Mother's Day Gift Shoppe... just in case you forgot". Ours might say “ProShop Mother’s Day Gift Shoppe” with a hyperlink to a page built long ago withrepparttar 118978 folders ofrepparttar 118979 site.

Does this generate a bunch of cash fromrepparttar 118980 Gift Shoppe? Well, depending upon your traffic, it should pay for itself. Does this generate some extra volume? Yes. Does it generate some extra sales for your main site? Yep! Does it generate repeat visits from people who become repeat customers looking for other theme related topics on your site? Absolutely. And, that’srepparttar 118981 key.

Your site should have theme shoppe pages, mini-sites within its folders, for Father's Day, Christmas,repparttar 118982 Olympics, March Madness, The NCAA Final Four, The Indy Five Hundred, The Preakness, The Kentucky Derby, Graduation Day, The Great Summer Vacation, and several more.

Notice we userepparttar 118983 Old English “Shoppe”. It’s friendlier, looks more like a boutique but withoutrepparttar 118984 price-tags implied by usingrepparttar 118985 word: boutique.

One of our Casino sites generated excellent traffic during The Super Bowl Week-End with other theme files ready to load atrepparttar 118986 appropriate time.

12 Reasons Why A Business Without An Online Presence Is Missing Out On A Goldmine Of Potential Customers.

Written by Noel Peebles


Marketing onrepparttar Internet is not really a choice anymore, but has almost become a necessity in today's marketplace. No company can afford to ignorerepparttar 118968 fact that online marketing is now a multi-billion-dollar business. Those businesses without an online presence are missing out on a goldmine of potential customers.

Like anything, there are exceptions torepparttar 118969 rule and marketing onrepparttar 118970 Internet may not suit absolutely every business. However, claiming to berepparttar 118971 exception is often a disguise for making excuses.

Reality is; that some businesses fail to appreciaterepparttar 118972 revenue potential of Internet marketing. Others simply fear change, or put Internet marketing inrepparttar 118973 too hard basket and hope that it will go away. Unfortunately for them, Internet marketing is growing every day. There will come a time when they will lose business, simply because they lack an Internet presence. For many businesses, that day has already arrived.

Here are 12 reasons why businesses without an online presence are missing out on a goldmine of potential customers:

1. Technology To Compete - In bygone days, a small business usually lackedrepparttar 118974 resources of their larger competitors. Now even a small business can access much ofrepparttar 118975 same technology asrepparttar 118976 giant corporations. They too can use auto-responders, accept online payments and even deliver products overrepparttar 118977 Internet.

2. Niche Markets Abound – The Internet has opened up all sorts of niche marketing opportunities that either never existed before, or were too expensive to tap into.

3. Lifting The Profile – With a professionally designed web site, it’s now easy for a small business onrepparttar 118978 Internet to haverepparttar 118979 appearance and credibility of being a large corporation.

4. Low Cost - Compared to other media,repparttar 118980 Internet enables a business to advertise at considerably lower prices. It may not be a replacement for other marketing, butrepparttar 118981 Internet is generally cheaper than advertising on television, radio, or in newspapers, magazines and even by direct mail.

As an example; posting out a mailing to customers will probably cost around $1.50 a pop (allowing for printing, postage etc), whereas to emailrepparttar 118982 same message to customers costs next to nothing!

5. Open 24/7 - By automating a web site, a business can be open 24 hours a day, 7 days a week. No extra staff costs and no overtime rates to pay!

6. Serving The Local Area – Not everyone wants to takerepparttar 118983 time to drive all over town to shop. It is a fast moving world and it seems that we all want things to be quick and easy. Usingrepparttar 118984 Internet is a quick and easy way for people to access information about products and services fromrepparttar 118985 comfort, convenience and privacy of their own home. No fuel costs, no traffic jams … no time wasted.

Locally based businesses can usually get a free website listing in their local Internet directories.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use