Think of theme mini-sites within your site that you can create to grab a share of these huge theme opportunities. Any site, anybody can do this.

Your online knowledge base needn't be very extensive to do this. We have a lot of cosmetics ladies in our newsletter subscription base. Their products are naturals for theme pages.

We have a great clip art graphics site that could really do great with theme days. And, people in gadgets business... my goodness! The only limit is your imagination.

A great place to post your theme sites is on geocities. Lucy says they have vastly improved ease of working through them. And, they seem to cross-pollinate their sites. So, you can pick up some easy extra traffic there.

Further, if you plan far enough ahead, you can code your theme pages and submit them to search engines as we do for all our sites and those under our care.

If you use paid search engine submissions, make sure you know strength of your page and value of your conversion ratios first.

Okay. Let's go just one simple step further. If you code your main site page for search engine inclusion, make reference on your site to your theme Gift Shoppe and send your visitor to that page. That said, copy theme page in full including html coding, and upload page as a free standing website on geocities.

Important: Reverse role to include text and a link on your theme Gift Shoppe back to your main site. Then promote them simultaneously in your promotional processes including to search engines.

This creates two bi-polar sites reversing density of your keywords on each site while giving added strength to both.

Lastly, this process should be built into your email capture as a valuable benefit for them leaving their names and email addresses with you as you grow your list. (Remember: Keep Your List is Your Most Valuable Possession. Respect it's Privacy always!!)

In this way, you can tell your email group when your next theme shoppe is online and how it will benefit them. The biggest benefit to them is that your friendly email acts as an event reminder service.

If you know how to program your email software, you can even offer them this reminder service for their personal dates such as wedding anniversaries, birthdays, or anything else. The guys will love you for it.

Building theme sites is a little bit of work. But, it's a lot of fun. Lucy puts our theme products on geocities in about three hours. She’s a perfectionist.

Once your guests start to see continuum of newness and added value, your repeat customer visits and customer-base retention rate will begin to rise. And, you'll have an added bonus in each of your newsletters. The net result: More Visitors, More Sales.

We hope you had some fun here today. Ciao for now.

7. Reaching A Global Audience - More countries are getting on Net each year. The Internet breaks down geographical boundaries and limitation. With help of search engines, people can now locate and buy products and services from every corner of world.

8. Customer Feedback Made Easy – The Internet makes it possible to capture visitor information. Keeping in touch (via email) helps to cultivate long-term relationships. Also, widespread use of discussion forums is a popular way to get quick, low-cost customer feedback.

9. Frequently Asked Questions - Questions that may normally be answered by phone can be answered on Internet. A website can list answers to most frequently asked product or service related questions. This can save on phone bills and free up a lot of time and maybe an extra employee.

10. Interactivity – The Internet is much more dynamic than a few years ago. Some examples of this include:

- Automatic product updates through use of databases. - Automatic web site content and image changing. - The increasingly common use of live video and audio streaming.

These and other Internet service can save money and increase business efficiency. They can also open door to exciting new marketing opportunities.

11. Test Marketing New Products – The Internet offers quick and easy ways to conduct low-cost market research. A questionnaire on a web site, or by email, can test very quickly and inexpensively whether a product gets a good response. What’s more, different offers or marketing approaches can be tested using different pages on same website.

12. Use of Time Sensitive Promotions – It is easy to quickly change promotions or offers on Internet. Emails can be sent out or a website offer changed almost instantly. Time sensitive promotions such as running contests, or product specials can be a good way to attract traffic and sales to an online business.

For those who haven't developed a web site for their business yet, now could be a good time to start. Local competitors may already have one. And remember; it’s now much easier for almost any business to tap into almost any market, from almost any geographical location.

That’s why I say - Marketing on Internet is not really a choice anymore. It has almost become a necessity in today's marketplace.

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Noel Peebles has bought, developed and sold several of his own businesses. He has fifteen years of 'hands on' experience, directing his own highly successful retail businesses.

Noel now runs his own internet company, supplying marketing solutions for small businesses. He also has his own public self-storage complex.