The super brand Marlboro

Written by Jenny


The Marlboro cigarettes story began in 1847 and was marketed mainly to women in London. This marketing strategy did not go over so well. Inrepparttar 1920's, Marlboro cigarettes were then introduced torepparttar 103701 American market asrepparttar 103702 cheap Cigarette of choice for women. It was also advertised as a mild Cigarette.

The Marlboro Cigarette brand never gained sufficient traction amongst smokers and was eventually taken offrepparttar 103703 market during World War II. Marlboro cigarettes were reintroduced inrepparttar 103704 1950's when many consumers began to concern themselves withrepparttar 103705 health aspects of smoking. Atrepparttar 103706 time, most cigarettes were non-filtered. The Marlboro cigarettes branding position as a women's Cigarette had also been reevaluated and so it was decided to market Marlboro cigarettes at men, rather that women.

The 'tattooed man' campaign got under way in 1955 -repparttar 103707 images of a leaner, healthy Marlboro cigarettes smoker and laid-back outdoorsman commenced. Only very masculine men were used in ads to promote Marlboro cigarettes -- often these were Naval officers or cattle ranchers. Following this, in 1954,repparttar 103708 cowboy was created and becamerepparttar 103709 most popular Marlboro cigarettes character ever. By 1963,repparttar 103710 Marlboro cowboy becamerepparttar 103711 sole character inrepparttar 103712 selling of Marlboro cigarettes. In 1972, Marlboro cigarettes have becomerepparttar 103713 most popular inrepparttar 103714 world and have remained in that position for most, if not all, ofrepparttar 103715 time since.

YEAR END TAX PLANNING AND PREPARATION FOR BUSINESSES – Tax Tips for 2004

Written by Dianne Goodman, CPA


Now isrepparttar best time to start thinking about your year end tax planning for your business. These tax strategies can be put into effect byrepparttar 103700 end ofrepparttar 103701 year and some as late as whenrepparttar 103702 tax return is due. Planning now will save you money and reduce your tax liability not only with your IRS taxes but also with your state taxes. Here are tax tips that will help you accomplish your goal.

DEFER YOUR INCOME INTO 2005

If you don’t receive payment untilrepparttar 103703 first week of January for cash basis tax returns and don’t bill until January for accrual basis tax returns, you have effectively deferred your income. This works well if your 2005 income is equal to or less than it was for 2004. If not, you are delayingrepparttar 103704 inevitable and potentially putting yourself in a higher tax bracket for 2005.

ACCELERATE DEDUCTIBLE EXPENSE INTO 2004

Anything charged on your business credit card December 31st and prior is deductible in 2004 even if it is paid in 2005. You can also write a check on December 31st that you would have normally paid in January. You may want to get a confirmation receipt to prove you mailed those checks in 2004. This works well if your 2005 income is equal to or less than it was for 2004. If not, you are delayingrepparttar 103705 inevitable and potentially putting yourself in a higher tax bracket for 2005.

OPEN A RETIREMENT PLAN ACCOUNT

See http://www.dgoodmancpa.com/smallbusinessretirementplan.htm for an example of what you can do with that available profit tax deferred until retirement. This is a fantastic option for those who haverepparttar 103706 cash and want to contribute money into their personal retirement account and deduct that contribution from their corporate earnings. Does it get any better than that?

BUY EQUIPMENT AND SOFTWARE BEFORE YEAR END

You can deduct up to $100,000 in equipment and software purchases forrepparttar 103707 year under Section 179 depreciation expense. This includes sport utility vehicles, pickups and vans with a gross vehicle weight rating over 6,000 pounds. However, businesses should be aware ofrepparttar 103708 change due torepparttar 103709 American Jobs Creation Act of 2004. Certain sport utility vehicles (SUV’s) are limited to $25,000 if they were placed in service after October 22, 2004.

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