In 1980 in Superman II film: Lois Lane lights up. In fifty years of comic book appearances, Lois Lane never smoked. For a reported payment of $42,000, company purchases 22 exposures of Marlboro logo in movie featuring children's comic book hero, and Lois Lane, strong role model for teenage girls, gets a Marlboro pack on her desk and begins chain smoking Marlboro Lights.

At one point in film, a character is tossed into a van with a large Marlboro sign on its side, and in climactic scene superhero battles amid a maze of Marlboro billboards before zooming off in triumph, leaving in his wake a solitary taxi with a Marlboro sign on top. The New York State Journal of Medicine published an article titled "Superman and Marlboro Woman: The Lungs of Lois Lane." Throughout 80s, Superman II is frequently re-run on TV in prime time.

The transformation of a brand from a failure and one meant only for women to that of a best selling brand, which stood for male machismo, and ruggedness underlined resilience of Marlboro brand.

These are just some tax tips you should consider when thinking about your year end tax planning for your business. If you have a specific question about your particular situation, e-mail me at dianne@dgoodmancpa.com and I will help you muddle through tax planning issues you may have.

This article was intended to provide general information about year end tax planning. It does not contain all rules and exceptions that may apply to your situation. If you have further questions regarding year end tax planning, I can be reached at www.dgoodmancpa.com.

Coming Soon - E-mail me at dianne@dgoodmancpa.com and tell me what you would like to know more about. It just might be my next article!

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Dianne Goodman, CPA –Specializes in servicing Small Businesses and Individuals. Visit www.dgoodmancpa.com for relevant and current information on a variety of financial and tax issues focusing on small businesses and individuals or call at 1-866-531-3035.

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Dianne Goodman, CPA Comprehensive Small Business Solutions, PC 505 323-2307 1 866-531-3035 toll free http://www.dgoodmancpa.com

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