Marketing: The Words That Sell

The Words That Sell

Written by Steve Conn

What You Say, Who You Say It To, How you Say It:

If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing. Before that, you have to answer repparttar key question, "Who should I send my postcard offers to?" After that is answered, your next problems are what to say to them and what to ask them to do. Let's Look At What To Say To Them:

It is vital that you get attention fast. If you don't get attention fast your offer will not get read. 1.An excellent way to get attention and hence get read is to boldly give repparttar 119789 5 or 6 key benefits of your product or service.

Put repparttar 119790 biggest benefit on top and list off repparttar 119791 rest in descending order of importance. For example:

How Would You Like To Get: •Biggest benefit •Second biggest •Third biggest benefit •You get repparttar 119792 idea

People are interested in things they want. If your benefits are really beneficial to them they will read your postcard (and if your list is good and you really know what benefits your ideal customer is seeking they will respond too).

The Marketing Secret Every Child Knows

Written by Steve Conn

Little Kids Ask Until They Get What They Want.

Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I'll be good for a whole year. I promise. Just give me a dollar. I won't ask again for a long time. Pleaseeeeee!

Regular, repeated mailings are repparttar way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business.

People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy.

If you are not a parent, I'm sure you remember asking, even begging for a toy, a treat or permission to stay up past your bedtime, until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too.

Who You Should Ask: You should be asking 3 groups of people to do one of 3 things: 1.The first group is your house customer list (your own list of existing customers). You should be asking your existing customers repeatedly to contact you about some offer you make to them for your products and services.

A clear offer with an easy way to contact you should be made, like:

“We will give you 5000 full color postcards for $389, simply give us a call at 800-628-1804 to set up getting your postcards.”

Or some other offer you reasonably believe they will be interested in based on your personal knowledge of them and preferably based on their actual previous buying behavior. 2.The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).

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