2.Next thing to do is give a very brief explanation of how you can provide benefits you named.

3.Next, persuade them to act by giving them a good reason to contact you.

4.You can offer a testimonial from a really happy customer. 5.If you have or can give a guarantee, give one. Guarantees take risk away for person receiving your postcard. 6.Make them an offer that no reasonable person who had an interest in your product or service could easily refuse. How Should I Say It?

•Urgently ask people you send postcards to, to order from you or contact you for free information about your products and services. Example:

Now is your chance to take advantage of our special offer. Don't miss out. Call NOW!

•Be sure to explain exactly how to order or contact you for further information. When you follow this structure for creating your postcards you will get good response to your mailings.

This group of people is interested in your service but hasn't made decision to go for it yet. They will be most likely to respond to a special when you offer it to them.

3.The third group of people are people who can reasonably be expected to be interested in your products and/or services, but who have never purchased anything from you and have never inquired about your products and/or services either.

The likely reason they haven't contacted you is that they don't know that you even exist.

You remedy that by contacting them with a series of postcards offering free information about how they can benefit from your products and services.

If this list of people is properly selected and if you make an offer that a reasonable person will find very, very difficult to refuse, then your response rate will be high. That is whole game in a nutshell. Create or get a list of people who have demonstrated they are interested in type of product or service you offer. AND/OR Get a list of people extremely likely to be interested even if they haven't already proved they are by buying from you or one of your competitors.

Once you have these lists of people contact them with postcards which offer them benefits of your products and services and keep making them offers until they inquire and/or buy from you and then ask them to buy more on a regular basis. If you do what you have just read about you will have more business than you can shake a stick at. You will have a smile on your face just like little kid with a belly full of ice cream he/she convinced mom to buy.