What would you think if you received a business inquiry from an unfamiliar company, and you looked them up on internet to find they had no website? They’d seem a little behind times, wouldn’t they? They might even come across as slightly unprofessional. It would take away from their credibility, to see that they had no presence on world wide web.

Likewise: if you own your own business or are thinking of starting one, first place you should put your name is internet. Why? It’s cheapest method of advertising that gets you most exposure... and it’s a way to present your offer to world without ever leaving house.

The web is reputation that builds on itself. It’s a potential buyer sitting at home, typing your specialty into a Google search, and seeing your company pop up. It’s your own website URL getting forwarded on via email. It’s someone in a chat forum passing your good name along because you gave them a bit of thoughtful advice.

The web is your own portable office space, and it’s practically rent-free.

Now you’re probably thinking "Hey that sounds great... but I don’t know how to create a website! And who has time?"

Trying to get traffic from search engines? Great, that’s just what I know how to do! Obviously I cannot reveal entire search engine optimization process in just 1 e-mail, but let’s start with where you should be placing your keywords.

NOTE: In examples below, I am going to place a * in HTML – some websites convert html into a link automatically, so to avoid that…

1. Use your keywords in text links for ALL links - inbound and outbound.

Here is an example of a text link: <*a href="url" rel="nofollow">your link text with keyword<*/a> Whether you are linking to pages within your site, or to pages outside your site, don't use graphics for your navigation links. Also try to include your best keywords in link text that navigates to pages optimized for those keywords.

2. Use your keywords in page's title tag.

This is a title tag: <*title> keywords in your title

Always make sure your keyword is included in this tag. Try to make your keyword or keyphrase first word. Each page on your site should have its own title tag, with its own keyword.

3. Put your keyword in your description tag.

This is what a description tag looks like:

<*meta name="description" content="keyword in your description">

Try to include your keyword or keyphrase into description at least once. Twice is better, but no more than that.

4. Even though most engines don't care, place your keywords in a keywords tag.

<*meta name="keywords" content="some keywords">

Google no longer looks at this tag - nor do most of other major engines - but it cannot hurt to put in a few keywords for those small, specialized engines that consider this tag additional relevant text on your page. Include your most important keyword for page first. Then add a few related keywords or keyphrases. Most people separate them with commas, but you don't have to.

5. Make sure you use your keyword in your H tags.

This is an example of an H tag:

<*H1>keyword in your headline<*/H1>