Part of trick of web advertising is positioning. You want to speak to your audience in a way that 1) identifies their needs, and then 2) positions your company as having solution. It’s not a lie; it’s just a strategic way of presenting yourself. If you do it right, it can one-up you over next guy. How so? Putting out a quality product is only half secret to being a successful seller. The other half is communication: in right manner, and to right people. I can develop an athletic shoe that will enable you to run 15 miles, but if I can't convince people that they might want to run 15 miles, I may as well not have created it. I can revolutionize a way to speed-cook chicken, but if I'm telling my story to vegetarians, it ain't worth a cluck!

Now that we’ve covered basics of effective advertising: time has come to build a reputation for yourself on web! Remember that movie, Field of Dreams? If you build it, they will come. A website, that is. The current state of our economy is increasingly driving today’s professional to seek options beyond corporate job as a way to sustain income - and especially, to make use of their talents and expertise! Web-based businesses are hot. Free enterprise is exploding... and everywhere you roam, inspired entrepreneurs are eager to share their newfound knowledge. There’s a lot of cameraderie happening, and networking with potential buyers has never been easier or more productive.

What will tomorrow bring? Your guess is as good as mine. But what I can tell you is this: if you've got a head for business, today is your day to shine! Make web your window of opportunity while going is good. If you don’t... you may miss out on chance of a lifetime!

Copyright 2005 Dina Giolitto. Use with permission.

So be sure your keyword for that page appears in an H1 tag, an H2 tag, and an H3 tag on each page. Make sure you H1 tag appears as close to top of page as possible.

6. Put your keywords in bold text in several places on page. Here is HTML for making text bold:

<*b>keyword in this phrase<*/b>

Bold text is given more weight than regular text by search engines, so put your keyword into a boldface phrase once or twice on page.

7. Use your keyword in text early - and often.

Regular text is usually enclosed in a body tag ( ) or a paragraph tag within body tag. Here's an example of a paragraph tag:

<*p>Your keyword: that's what page is about, so use that keyword in first sentence of text on your page.<*/p>

Use your keyword once or twice in first sentence of text. A good rule of thumb is to repeat keyword two-three times in each paragraph. There are many opinions about exactly what your keyword density should be.

Shoot for about 3% of text, perhaps more if your text is over 500 words. Or even better, and simpler - just use your keyword 2-4 times in each paragraph, and keep your paragraphs no longer than 5-6 lines each. Just don't overdo. Better to have slightly fewer keywords, and then tweak your page later, than to be penalized for keyword stuffing as soon as your site gets spidered.

It will not hurt, and may help, to throw in a related keyword once in each paragraph as well.

8. Use your keywords in Alt tags.

Include your keyword in alt text for each image on your web page. This is text that displays when you move your mouse over an image, as well as in speech synthesizers for blind. Here is an example of an alt tag:

<*img src="url" alt="keyword in a phrase that describes image">

There, those are all places you should be placing your keywords!