Weight Loss Red Flag Guide
Despite claims to contrary, there are no magic potions or effortless ways to burn off fat. There are thousands upon thousands of weight loss web sites, low carb diets, diet pills and other "so-called experts" that prey on desperate overweight people and use overly optimistic claims that get you to believe and buy into their flat out lies -- reaping billions of dollars each year while your left still overweight and looking for answers.
In an effort to help and keep you from falling victim to countless bogus weight loss claims of all diet pills and many other weight loss products (essentially saving you money and time), here is a little guide that helps set record straight as well as provide you with red flags to watch out for when researching or looking for weight loss help and support. A portion of this information is via The United States Federal Trade Commission...
If They Say ... "An easy plan for losing up to 13 pounds in two weeks with little or no exercise...A program to let you keep losing"
"These patients started losing weight as soon as they went on diet within first week. These patients kept losing too...20, 30 even 50 pounds within months. They kept it off too."
Sorry, But The Truth Is ... Red Flag Claim 1 --
Lose two pounds or more per week (for a month or more) without dieting or exercise.
The Truth -- Meaningful weight loss requires consuming fewer calories and/or increasing exercise. Ads that promise substantial weight loss without diet or exercise are false. A claim is false if it states or implies that users can lose lots of weight fast without changing their lifestyles, even if ad doesn’t mention specific amounts of weight loss or time periods.
If They Say ... "Eat cake... a hamburger... toast with butter... and practically anything else you enjoy! This simple plan gets you thin - without sacrificing your favorite foods!"
"One of my overweight patients refused to give up his daily dish of ice cream. As a result of diet he lost 30 pounds quickly. His weight has stayed off even though he never exercises and he still has his daily ice cream."
"Lose weight by eating more meals! Astounding reason on page x..." "You decide how many pieces of meatloaf you want -- and pounds still slip away!"
Sorry, But The Truth Is ... Red Flag Claim 2 --
Eat what you want! The more you eat, more you lose and we’ll show you how.
The truth -- It is impossible to eat unlimited amounts of food – any kind of food – and still lose weight. Any claim to that effect in an ad or commercial is false. Some products may help curb appetite or cravings. For these products, its okay to say people can eat what they want so long as it is clear from ad or commercial that people will not want to eat as much food as before they started using product.