The Top 10 E-Commerce Ways to Follow up with Clients - Part 1 Judy Cullins ©2004 All Rights Reserved.Did you know that 80% of all sales are made after
5th contact?
The biggest mistake we make is not following up with our clients regularly. We not only lose
chance to offer other services and products, we lose
chance for satisfied clients' referrals.
Building your practice needs consistent bi-monthly follow-ups.
If you think this takes too much time, follow my lead and delegate some of it where you will spend only 6-8 hours a week. Remember, only marketing and promotion builds income and business,
rest are expenses.
Here's
top ten ways:
1. Keep track of every one who contacts you, in person or by email about coaching or other service.
Treat email addresses like gold. These are already qualified, targeted future clients. Copy and paste their email note, date, and question into Textpad or notepad under
name "potential clients." Print it out and keep in a hard file named
same.
2. Don't throw away email addresses.
When someone connects with you, copy and paste their address into your computer folder called "eLists." Place
address where you think it belongs. Name one file "potential clients." If they are past clients, create another list and call it "past clients." If present clients, make a file for them too. Categorized into groups, you can personalize your note to each one. Every month you'll want contact one of these groups and offer them something special.
3. Keep track of your ezine subscribers' emails separately.
While you may use a company to send out your ezine, you may also want to have that list handy in your own office. My assistant uses www.textpad.com shareware program to manage all of my different email lists. Since I only send out my ezine on book coaching and business tip monthly, I follow up in between with a thank you or special offer. It takes less than 3 minutes to send out through text pad.