4. Choose appropriate follow up message for each group.

For your monthly ezine, you may want to send out a mini "marketing survey." You ask 4-8 questions. For any who takes time to respond, you offer them a fre.e eBook or report. In one follow up I asked, "What are 3 top questions you want answered about writing and publishing a book?" My subscribers knew I was thinking about them and appreciated it by signing up for follow up small cost book coaching marathon teleclass.

People love fre.ebies, so when your follow up offers a fre.e tip or question and answer, your potential clients will see your value.

5. Leverage big results from just a little effort.

Don't waste any information that helps you promote. After you get responses to your mini survey, use them again and again. After you answer questions, keep them in a folder called Q and A. Create a new web site link and post them as new content for your hungry web site visitors.

When other professionals ask me for an interview for their ezines and sites, I get them via email, answer them and get promoted by others through their ezines and Web sites.

At same time, I divide these interviews into articles under 1000 words and submit them to opt-in ezines looking for free content.

From just one ezine interview, several high power professionals called me to order books first, then to become business clients.

Don't think you are bothering your contacts. If they don't want your news, they can opt-out. Thank you's and free gifts keep your name in front of your buyers. It tells them you appreciate them and let's them know what new things you can offer them. Follow up is good business.

Part two of this article is available at www.bookcoaching.com/freearticles/article-130.shtml.

Secret Number Three: Use Every Internet Marketing Tool Available Unique, low-cost business marketing opportunities are accessible on web. Bulletin boards, web rings, e-zines and other resources post information and articles/press releases on companies. This is often free of charge! Grass roots methods, such as spreading word about your business through referrals and from one person to another, also move quickly through Internet. Use this technology to your advantage! There are endless ways to add links to your website on other sites. This expands your web presence vastly and can also be free of charge. Check out networks online. Business organizations of all kinds affiliate with one another over Internet. Taking part in an association made up of various providers helps bring in traffic and benefits everyone.

Secret Number Four: Do Not Forget The Importance Of Customer Service

People enjoy great customer service, yet it's easy when owning an online business to lose sight of providing any customer service at all. The lack of face-to-face contact can leave a company seeming impersonal and uncaring. Quality care of people you work with is key to bringing in repeat business. See your business from clients’ point of view and expand in direction that best serves their needs.

On Internet communication is a valuable commodity. Encouraging clients to ask questions, make complaints or suggestions, and to correspond by phone or e-mail to discuss problems is imperative. Also responding to these inquiries in a timely and professional manner will solidify your presence as a company worth patronizing!

Remember, create a business or build on a business venture with a vision of success in mind. Your vision is an investment! Be adaptable, open-minded, and diversify your efforts. This will lead to successful growth and long-term security. Take time to explore tools and do whatever detective work is necessary; make it a habit that continues over years. Give yourself all of advantages possible and you will reach your highest goals.