The Through-A-Goose School of Internet Marketing

Written by Linda Cox


Yesterday you were a vacuum bag salesman in South Piddleville. Today you'rerepparttar Vacuum Bag King of repparttar 121733 Internet!

And me? I'm your customer. Maybe.

The Through-A-Goose School of Internet Marketing holds that certain e-commerce websites would be better off streamlining their designs so they can fast-track visitors throughrepparttar 121734 sales process and send them on their way rather than befuddling them with a dizzying array of branding gimmicks and sticky-site gadgets... and sending them on their way.

Once you're in a goose's system,repparttar 121735 thinking goes, there's only one way out. There are no options or choices, no weighty decisions, no wrong turns, no time for doubt, no chance of error. In and out. Zip zam zooey.

A goosed website should be just as slick. The process should be so smooth and fast thatrepparttar 121736 actual purchase practically precedesrepparttar 121737 decision to purchase.

In this light, here are ten thoughts about your vacuum bag website that threaten to keep our relationship from blossoming into a completed transaction:

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1. OVER-STRETCHED METAPHORS

It's not ~really~ a mall or a store or even a kiosk. If anything, it's an interactive brochure. If it starts talking or playing music, I get scared and run away. And that off-the-shelf flash intro doesn't really get my vacuum bag juices flowing either.

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2. OFF-TOPIC BET-HEDGING

Do I follow that online casino banner after I buy my vacuum bags? Or shall I risk blowing my entire twelve dollar vacuum bag budget there?

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3. OOZING NEEDINESS

You seem a little too happy to see me. I'm worried that if I buy something from you, you'll invite me home for supper withrepparttar 121738 wife and kids. That's more commitment than I care to make for vacuum bags.

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4. RABID INFO-SUCK

You're assaulting me with pop-up windows because you want my email address so you can inform me when you make changes to your vacuum bag website. Do I have that right?

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5. LIMP USP

Google informs me that I can buy vacuum bags from any of one hundred eighty-three thousand, six hundred and seventy-five sites. Your Unique Selling Proposition is why I'm gonna pick yours. If your USP is a Free Vacuum Bag Industry Update Newsletter, then maybe I'll click over to one of those gazillion other sites whererepparttar 121739 USP might be guaranteed lowest price or free overnight delivery.

HOW TO MASTER THE ART OF E-MARKETING....within 7 minutes

Written by Tony Koh


1st minute *********************************** COMMUNICATION Most ofrepparttar time, any form of communication, fax, email, air-mail may not have been received byrepparttar 121732 intended parties,repparttar 121733 fact is: It is normal for a fax or e-mail not being received, un-readable or simply went astray-- SEND YOUR MAIL AGAIN....AND PERSIST ******************************************************************** 2nd. minute ********************************** COMMUNICATION PROTOCOLS Most e-business people often don't introduce themselves properly Due torepparttar 121734 ease of use of E-mail... they usually send an e-mail.... "I want this...this and this.....quote me your best price" -- reply to 123xyz@hottermail ... URGENT ..... or..... ------------------------------------------------------------------------------ ## THEY TYPE THE ENTIRE MAIL IN CAP WHICH NO NORMAL BUSINESS PERSON WILL DO WITH A BUSINESS LETTER ## #################################################### Therefore....A seller or buyer, must be extremely desperate to respond to such an e-mail.....They just simply ignore you. And most people complained, their mail never get answered. ******************************************************************* 3rd. minute ********************************* THE REAL BUSINESS WORLD Those of us, who are onrepparttar 121735 fast lane expect fast response. But inrepparttar 121736 real world.... it does not operate like that..... Most companies have MIS dept that controls email - mails get checked by MIS personal at their leisure, maybe once a week. And then,repparttar 121737 mails get printed and "left" on a tray for dispatch. How efficient? You have to user your own imagination. So...Don't expect a quick reply... unless it is a one person show. ******************************************************************* 4th. minute ****************************** QUICK, FAST, REPLY NOW Most businesses don't only just attend to your enquires alone. It is not that they don't want to sell.... Most likely they have quite a number, to attend to, plusrepparttar 121738 fact that quotation need a bit of working with calculation to meet individual requirements.....They don't just "pluck" arepparttar 121739 figure out ofrepparttar 121740 "thin air". And they can't quote if your DON'T TELL them which country you are from. Now you know another reason forrepparttar 121741 "sound of silence". *******************************************************************

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