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So you’ve decided to outsource your next communications project! Great! By doing so, it allows you to devote more time and energy to doing what you do best: managing other projects and employees and getting more value for your marketing dollars.

However, you’ll soon discover that now you’re confronted with an even larger task than writing it yourself: finding ‘right’ writer for job.

Hiring a writer is sometimes a Catch-22 situation. At times, quality writers seem to grow on trees, but when you need one in a hurry to meet a rapidly approaching deadline, it can be difficult finding one who understands your business, your deadline, and your audience.

While finding “Right Writer” can still be a tricky business, we’ve developed four following guidelines that will enable you to locate and hire most deserving candidate for your project!

Guideline One Look for a Writer with an Establish Web Presence

With technology becoming ever more affordable and user-friendly, designing and maintaining a web presence is becoming easier and almost commonplace. A writer with her own registered domain name is making a more serious statement than her counterpart whose material is hosted on a free AOL or Yahoo homepage.

Look for most qualified writers to craft a personally branded presence that included following: •Sample of selected projects •A biography or resume •Listing of services and areas of expertise

Guideline Two Look for an Effective Writing Ability

What’s an effective writing ability? Think of it as a writer who can easily adapt and rapidly get up to speed in your business area. Many business writing projects are better handled by writers that have a broad range of business writing experience. The decision to assign task to an in-house employee who is familiar with project is almost always a mistake.

Why? The first reason is that person chosen for their familiarity is too close to project. Writing requires an objectivity that writers possess as an innate ability.

A product engineer who knows product inside and out will rarely possess skills of a professional writer.

There are major obstacles to overcome to get into nude photography, not least of which is need to practise technique. By its very nature there has to be at least one subject, and big problem for photographer here is image. To some image of nude photographer is tied in with “dirty Macintosh” brigade, with false wig and dark glasses.

Not everyone believes adage that an erotic photograph, does not have to be nude, and a nude photograph is not necessarily erotic. The biggest challenge is to find a suitable model, and certainly in small town rural backwater areas, it is not brightest propaganda move to put an advertisement in Post Office window. It is also suspect to approach someone in street.

Impeccable credentials help here, an image of a bona fide photographer, with a studio, and a business card with a portfolio. A professionally created business card also helps; a ripped off part of an old envelope invites suspicion. It is not necessary to have a portfolio of nudes, but it is essential as an aid of creating feeling of trust. It can be very helpful to not tell a prospective model what you do, but show them, and depending on their responses take it from there.

A lot of nude photographers start with a self portrait an this is better than nothing in some cases. There are several other methods that can be used to find people to model. Your first option is to hire professional (glamour) models. That can be expensive, and they're not often familiar with that type of work. The second option is to hire amateur models, or perhaps even nude still life models, problem here is that latter will have no inhibitions taking their clothes off, and may be able to sit still and hold a specific pose for long periods of time, however they may not be best models to animate themselves. The third option is not to pay a model at all, but find someone with a vested interest in making a portfolio work. Whilst thinking about this matter during research for this article it occurred to me, that ideal person, would be someone who would be prepared to model in exchange for a portfolio, or other photographic service. In other words, a model who has a reason to make session work will undoubtedly put more effort into overcoming any technical difficulties. Perhaps you know someone who is pregnant who might want to model in exchange for photos.