Continued from page 1
•Does
writer’s past experience place them too close to
details of
work? •Do
samples posted online effectively communicate a clear message? •Is
web site copy selling
writer’s ability and skills effectively? •Is there a diversity of industry experience in
projects posted?
Guideline Three Look for Creativity
Selecting a writer with a creative mind is essential to
success of any writing project. A creative writer is a creative thinker.
Unless you have
time and inclination to micromanage each stage of
writing process, you’ll want a professional who will ask
appropriate questions in
beginning get straight to work without
need for constant supervision.
Such writers are in good supply. How do you find them? Again, return to
all-important web site.
This time examine
site for appropriate use of:
•Proper and orderly layout •Appropriate use of color •Overall presentation of information •And above all, creative copy.
Chances are good that if a writer has difficulty with any of these on her own site, she’s not
writer you’re looking to hire.
Guideline Four The Life/Experience Quotient
This is a non-mathematical phrase we coined to describe
collective feel one gets in evaluating writers for assignment. It involves several criteria:
•Educational accomplishments •Career accomplishments outside of writing •Industry diversity in their writing career •References from past employers / clients
Once you get a feel for
type of work a writer has completed, you’ll be in a more favorable position to select
appropriate candidate.
If you feel that a particular writer is well-balanced on terms of life / work experience, exposure to industry diversity, and presents herself well online and in person, then you’ve found
“Right Writer.”
Conclusion
Selecting
best freelance commercial writer for your writing project depends on many factors. Some of these include
type of project, deadline issues, budget constraints, client expectations, etc.
Once you’ve narrowed
list of candidates down to an acceptable number, look for
writer with an effective web presence as well as one who presents himself well in person and in print.
Select a writer who is a creative thinker and is able to translate this into a fresh perspective for your piece. Finally, select a professional whom your feel is in possession of
right mix of life / work experiences that will bring
proper tone to your project.
Using these four guidelines, I feel confident that you’ll have no difficulty finding
“Right Writer” for your next project.
-----RESOURCE BOX----------- Barry W. Morris is a Freelance Commercial Writer based in San Jose, California, USA. He works primarily with independent business owners who are frustrated with how long it takes to get their business writing projects out-the-door. His site is http://BarryMorris.com
