The first thing you need to know, is that traffic hype is just that, hype.

Forget about click exchanges. You know sites where each time you visit another member's page, you earn a credit that guarantee's someone will visit yours. Yes, you will get hits, but they'll be worthless. The only reason these people are coming to your site is to get people to come to theirs.

Forget FFAs too. Maybe five or six years ago they worked, but not anymore.

Okay, so what does work? CONTENT! Good content is what brings people who are interested in a particular subject to a site. Your site needs to have a theme, with loads of content about that theme. All of promotion in world will do nothing, if you don't have something to pull your visitors in and keep them.

I've changed careers and I'm now an Internet marketing guru. I've got all right tools in my bag... I've written an eBook, I have a direct response web site AND my very own opt-in newsletter. I've also joined some great affiliate programs. In short, I know what I'm doing and I can teach others to do same. All I have to do is sit back and watch money roll in. I'm excited!

I'll just check my hit counter for today. Hang on, there must be a zero missing... they must mean 50 hits not 5. And how many eBook sales today? Only one. That's odd - I've got some great testimonials for eBook and I've told loads of people about it. And only $40 in affiliate sales so far today. The affiliate programs are for some of best Internet marketing products you can find. What's going wrong?

1. I'm more excited than most of my potential customers. 2. There aren't enough of them.

Having great products and a great web site is about as much use as a chocolate fireguard if I don't have traffic. It's a bit like me opening a McDonald's halfway up Mount Everest; however good my burgers are, I won't get many customers.