The Power of Possibilities

Written by Lori Osterberg


Did you knowrepparttar one thing that holds most people back isrepparttar 120122 simple fact that they think too small? What separatesrepparttar 120123 average business owner fromrepparttar 120124 super successful isn’t her timing or her resources. It’s her ability to think bigger than others, and take action onrepparttar 120125 things that will createrepparttar 120126 biggest successes.

Take for instancerepparttar 120127 typical small business owner in your area. Go into any local shop and ask them how many customers they have from out of state. Chances are it’s a very small percentage of their business. Yet withrepparttar 120128 power ofrepparttar 120129 Internet, any local business – selling products or services – can change her business model from being a small local provider, to a small business with huge profits and paying clients aroundrepparttar 120130 world. And it’s easier than you think. I know; I’ve done it myself.

I was one of those pioneers. I purchased my first computer inrepparttar 120131 1980’s. Remember Prodigy? I dialed in almost every day. So whenrepparttar 120132 Internet began coming on strong inrepparttar 120133 early 1990’s, I jumped in with both feet, and brought our business online.

What I found was an incredible opportunity.

I started out as a small business owner, operating a photography studio, and servicing people within my local area. It was a traditional studio, offeringrepparttar 120134 standard portrait and wedding services. With two people, we opened a commercial location, and began contacting people within a 10-mile radius. But I knew there had to be a better way. And I found it onrepparttar 120135 Internet.

Thanks to a powerful online marketing strategy, we found success quickly. Within 3 years, we shut down our traditional studio, and began operating a virtual studio online. Our clients changed from people in our local area looking for traditional portraiture, to people all overrepparttar 120136 world falling in love with our virtual wedding studio, and flying us in to their location.

No longer were we stuck selling torepparttar 120137 people that resided in our local community. We established an extreme niche market, and went to where our clients were. We raised our prices substantially, and began livingrepparttar 120138 life others only dream about. By changingrepparttar 120139 way we thought about business, we changedrepparttar 120140 way we looked for clients. And our profits followed.

You too have that power. By changingrepparttar 120141 way you think, you can changerepparttar 120142 way your business operates. The possibilities are out there. But thinking differently can sometimes be difficult. It involves stretching out of your comfort zone. It involves creating changes in your business planning. And sometimes these changes can be difficult.

Start by asking yourself some basic questions.

“How can I take what I do now, and sell it to people 1000 miles from me?” “How do I change my marketing materials to sell to people I may never meet?” “How well do I work with technology? What do I need to learn?”

Six Simple Strategies Guaranteed To Skyrocket Your Sales

Written by Sam Webb


1. The More You Tell The More You Sell

Contrary to what many believe, throughrepparttar teachings of traditional marketing, you should explain what you sell in detail. People want and need to know everything they can about a product before they purchase. Just think about when you are buying a product. Do you just purchase without asking questions? You should tell as much about your product in all your marketing endeavours. When you do, your product is perceived as being better value.

Also,repparttar 120121 more interesting information you give your customer,repparttar 120122 more he or she can judge its suitability, can become emotionally attached to it and can justify buying it. A prospect who is well informed is more ready to buy. Informative face to face sales presentations close more sales and long sales letters outsell short ones. Your sales message cannot be too long, only too boring. Interested prospects will want as much interesting, appealing, stimulating and absorbing information as possible. You must provide it to outsell your competition.

2. Direct Your Marketing Focus To Your Intended Customers Only

When you keep your marketing keenly focused you will capturerepparttar 120123 biggest number of sales. You must target your sales message directly at focused customers and no one else. If you run a business with multiple products you should narrow your focus to one product at a time. If you sell a range of electrical goods, for example, you should focus your sales message on PCs when you want to attract more PC buyers, then washing machines, then Hi-Fi Systems and so on. Do not try to feature all your products in one ad or one sales letter. This is whatrepparttar 120124 majority do.

You can steal a competitive edge by directly focusing on particular customers with an interest in a specific item. That way you will attract many more of those buyers because you are appealing directly to them and to them only. People are interested in one thing at a time and only buy one thing at a time. You must speak to them like they think – as if what you are selling is all they are buying. Your message must appeal directly torepparttar 120125 buyer you want and spell it out loud and clear:

“Don’t buy a PC this week, until you read this important message ...”

You will attract many more buyers with this specific message rather than a general appeal announcing allrepparttar 120126 different products that you stock.

3. Here’s A Guaranteed Method of Getting Referrals From Your Clients

Let me ask you a question, “If you provide an impressive, ongoing, regular, attentive service to your customers and express a genuine interest in them afterrepparttar 120127 sale, can you think of any reason why they shouldn’t let you introduce your product or service to their friends and colleagues?”

I cannot think of any reason, can you? Here’srepparttar 120128 bottom line – your customers are your single most valuable asset and must be treated as if you fully understand this. This isrepparttar 120129 procedure to follow:

Immediately afterrepparttar 120130 sale, you send a personal thank you letter, remember to restate some ofrepparttar 120131 main benefits which are part ofrepparttar 120132 reason they bought from you. This also helps in diffusing any post purchase remorse. In your letter you also emphasise that if they need any further help or assistance, information or further supplies you are here to look after their requirements.

Next you start communicating with your customer with all relevant information to let him or her feel that they belong to your ‘special extended family of customers’. All interesting informative news, up-dates, add-ons, new product or service information, tips and user stories should be communicated monthly to help increaserepparttar 120133 value ofrepparttar 120134 purchase they made from you.

Your customer will now be favourably disposed torepparttar 120135 idea of providing you with referrals. This is especially true if he or she has already made a second purchase, but this isn’t essential before you ask forrepparttar 120136 introductions.

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