These questions will allow you to think beyond your local area, and start discovering ways of doing what you do anywhere in world. People all over country are looking for services and products you sell. You just need tools to get your information in front of them.

When you expand your target market beyond your local area, and go worldwide, you also add another dilemma to your planning process:

“How do I market to thousands of people added to my new target list?” When you decide to take your business to a much larger market, it’s imperative that you focus on who your exact customer is. As a small business, you can’t afford to market to world. Defining who your perfect customer is becomes crucial. And knowing how to reach them becomes vital.

Your customer can no longer be defined by simple phrases, such as:

·Single female between 25-50 years old. ·Married female with children under 18.

Instead you have to get into mind of your client, and define them as precisely as possible. Start with simple phrases. Then add in detail. The more you know what interests your customer, easier it is to reach them. Consider a customer definition such as:

·Single female between 25-40 years old. Enjoys traveling, and prefers to take short, exotic vacations 2-4 times per year to places such as Caribbean, Europe, Australia and Fiji Islands. Holds an executive position in corporate environment, or owns company. Spends 2-3 weeks per month traveling for business, and holds tens of thousands of frequent flier miles.

Using above customer description, I can begin finding many ways of targeting this customer. I can consider building up referral partners with travel websites that cater to young singles flying into exotic locations for short trips. I can find networking groups that cater to small business owners, or buy lead lists or place ads in magazines such as Inc. or Entrepreneur magazine. I can consider creating a relationship with airline magazine editors, and advertise or get an article placed as frequently as possible.

Obviously, I could continue with many more ideas. But you get point. The more details I can use to define my perfect customer, easier it is to determine methods to reach them.

By changing way you market yourself, you can expand your business in ways that will take your business to new heights.

Open up your mind to possibilities. You might be surprised at what awaits you.

You simply now ask them if they would like you to introduce your product or service to any of their friends, family, colleagues or customers so that they too can benefit from advantages they have received. They will readily give you names at this stage of people they are happy for you to contact.

4. The Big Mistake Most Marketers Make With The A.I.D.A. Formula

Attention, Interest, Desire and Action – a wonderful system to follow! Yes, but to make AIDA work in creating million pound sales appeals you must know this vital information … You must keep using AIDA formula throughout your sales letters and ads. You must repeatedly gain attention, arouse interest, develop desire and ask for action. This is secret to maximising sales results with AIDA.

Using AIDA to first get attention, then arousing interest, then desire and finally asking for action is an excellent basic system but it only generates massive response which it is capable of when you learn to disperse its power regularly throughout your entire sales letter, ad or brochure.

Your readers will be far more likely to take action and buy your product when you retain their interest by repeating AIDA formula throughout your message. You achieve this by including plenty of sub-headings and interesting benefits, advantages and distinctions about your offer throughout your entire letter.

5. Why Increasing Your Prices Can Increase Your Sales

It’s not always a matter of automatically lowering your prices when you want to boost your sales. Overpricing may be one of reasons people aren’t buying as much or as often as you would like. But have you ever thought that you might be underpricing your product or service?

The only people that know right price for your product or service are your buyers. Put it to market. Test your price. I’ve seen $59 outsell $39, I’ve seen $295 equal $195. I know of someone who increased his seminar price from $1,500 to $5,000 to $15,000 and his results were better each time. Sometimes higher prices don’t work. It all depends on how prospect perceives value of your offering. One financial newsletter writer I know of tested his subscription price at $69, $79 and $109. The result? The $109 price bombed – it produced 10% of what $69 produced and $69 outpulled $79 by 300%!

The lesson is simple, put your prices to a market test and run with winner.

6. Want To Put More Passion In Your Print? – Do This First!

Passion and enthusiasm sells. It’s infectious but so also is lack of it! It’s vital therefore, that you inject your passion into your printed word. How do you do this? You simply write (or sell) when you are in a PEAK STATE. And how do you get yourself into this state? It’s all about your state of mind, attitude and feeling good. And only way to automatically put yourself in peak state is through moving your body by exercising. Aerobic exercise, such as brisk walking, running or swimming is best. You automatically attain this state because exercising causes release of pain-relieving and pleasure-stimulating endorphins.

One other way you can put yourself in peak state is by motivating yourself through positive and possibility thinking. Vividly imagining and visualising your past successes can also have a stimulating effect. These methods can work extremely well, but require more practice.

So, idea is, that before you sit down to write your sales letter or brochure, you get yourself into your peak state preferably through energetic exercise such as a 40 minute jog.

Then you’ll be ready to write at your peak – passionately, expressively and persuasively.