For example, your prospect may make a conscious choice not to buy your book on getting over shyness until his subconscious mind suddenly imagines himself meeting and talking to girl of his dreams with confidence and with- out being shy.

We've all experienced that same buying pattern thousands of times. Your subconscious mind changed your conscious mind's decision not to buy. How many times have you bought something that logically you knew you could not afford, but subconsciously you imagined pleasure and positive emotions you would receive as a result of buying?

While a good one can make running your online business a dream, a bad one (or transferring your list) can turn it in to a nightmare. Based on my experience here are 6 things to be aware of while selecting a follow-up autoresponder (or transferring your existing list to a new one).

1) Make sure your follow-up autoresponder has a "List Broadcast" facility.

This way, there is no need for a investing in a different list server to manage your opt-in list.

2) Make sure you read "Fine Print" before signing up for any service.

When I first decided to get one for my growing opt-in list, I came across one that looked absolutely great. It seemed to have all features and price was dirt cheap too.

I signed up immediately and soon my list outgrew 1000 barrier. When I decided to send this news to my subscribers, I got a notice something like this: "Your List Has More Than 1000 Subscribers. If You Would Like To Send A Broadcast To Your List, Please Purchase The List Extension Feature"

I cursed myself for not reading fine print.

3) Inquire if they have any list transfer policy.