You may not realize it but your subconscious mind is being influenced when you watch TV shows, commercials, listen to music, daydream, read a story or find out information, look at art or a picture, etc.

Whatever your subconscious mind is focused on it will believe, whether it's real or false. The subconscious mind isn't choosy, it accepts any information directly or indirectly through our five senses and stores it. It even records background noises, conversations and visuals you’re not even aware of.

So, as a business, your main goal is to bypass your prospect's conscious mind and persuade their subconscious mind so that eventually, subconscious "desire" will win.

One autoresponder I checked had a list transfer policy which stated that you cannot upload more than 2500 subscribers in a given month!

4) Always upload a DEMO list and send a test mail to see if everything is fine.

Recently I checked an autoresponder that had everything one could dream for. When I shifted my list to this one and sent a broadcast, I couldn't close window!!! It kept displaying this...

Mailing xyz@xyz.com Mailing xyz@domain.com ... ... Don't Stop Till You See "Finished Mailing"

It took more than an hour to mail to my entire list and all time I had to keep watching process. This might be OK for those who have unlimited Net access, but for those with dial-up plans, it can be a nightmare.

-----SIDE BAR----- It's very easy to create a demo list if your domain has "Catch All" e-mail address feature. You can create a list of 20 or so with addresses like this:

you1@yourdoamin.com you2@yourdomain.com you3@yourdomain.com

... so on. -----SIDE BAR-----

5) Inquire whether they have any limit imposed on no. of subscribers.

6) See whether they have any limit on message length you send to your list.

Finally, ALWAYS check your new service THOROUGHLY before leaving your old one. Most of them offer a 30 day guarantee; which should be a sufficient time to make any decision.