The Name Game

Written by Penny C. Sansevieri


How many of you have spent hours or days toiling overrepparttar title for your book? My first book, The Cliffhanger, was renamed probably six times before I stayed withrepparttar 120422 current title. Naming your book can be difficult, especially ifrepparttar 120423 book will work as a sort of branding for everything else you do. Non-fiction books are often seen as a stepping stone to speaking engagements, product launches, and a variety of other business endeavors. In fact,repparttar 120424 naming of a non-fiction or business book is so critical that a poorly chosen title can actually make or break a books success. If you're inrepparttar 120425 midst of picking a name, or planning future titles. There are some basic strategies you should consider before you finalize your book cover: The name of your book MUST tell people what it's about. If you try to be clever and make them guess, your potential customer will just put it down and move on to a title they do understand.

Putrepparttar 120426 benefit right inrepparttar 120427 name - for example Chicken Soup forrepparttar 120428 Soul tells you right up front that much like a cup of chicken soup when you're sick, this book is going to make you feel better. If this leaves you feeling perplexed, take a moment to list five benefits of your book - once you have those benefits listed slowly but surely a book title will begin to emerge.

Think about allrepparttar 120429 different uses you might be able to derive fromrepparttar 120430 name of your book. Is it going to be on your web site? Is it a stand alone book or part of a product line? Or is this book one of a series? Determiningrepparttar 120431 exact uses of this title will help you define it further.

And finally, go see whatrepparttar 120432 competition is doing. Spend an afternoon atrepparttar 120433 bookstore and see what titles have worked well for similar books in your genre.

Other naming tips:

Did you know that some words are easier to remember than others? Sound odd? Not really. Language experts will tell us that we just react differently to certain sounds.

The letters K and P for example are what language experts call "plosives." A plosive is a little bit of language that pops out of your mouth and draws attention to itself. A plosive is a "stopper" in language. A plosive makes us pause for emphasis when we say it.

How to Use Your Google API Key as Your Secret Weapon: Part Two

Written by Tinu Abayomi-Paul


Copyright © 2004 Tinu AbayomiPaul

Unlike part one ,repparttar rest of this article series will outline fewer Google API applications, as it focuses on only one thing. Byrepparttar 120421 time you finish reading it, you will know how to implement what in my humble opinion, isrepparttar 120422 best way to use certain Google API Applications to enhance your own site.

This simple idea isn’t new. It has been used by dozens, perhaps hundreds of sites. You may have even attempted to use this idea yourself, but gave up because ofrepparttar 120423 amount of time involved, or how much it used to cost to attempt to put into practice - it used to take weeks just to compile enough information to get started.

Now, several Google API applications make this particular kind of major site improvement much faster and easier to carry out.

You can now combine free tools that help you create an RSS feed about your site withrepparttar 120424 power of your free Google API key, to transform your site into an industry leader on your site's topic. You probably already knew that you can collect RSS feeds and haverepparttar 120425 content displayed on your site, and also create a feed of your site and its updates without spending any money. With your Google API key, you can now leveragerepparttar 120426 power ofrepparttar 120427 RSS format in less time.

What is an RSS feed, and why does your site need one?

Briefly, its most common abbreviation is “Really Simple Syndication”. The purpose of an RSS feed is to distributerepparttar 120428 headlines of news or content that appears on your site. Oncerepparttar 120429 feed is compiled, all you need to do is syndicate your content - and it doesn’t have to be just yours.

RSS has been around for a while, but is becoming progressively popular, asrepparttar 120430 end-user base increases, and becomes more education. Also, site owners like you and I who are becoming more frustrated withrepparttar 120431 ever-increasing barriers to distributing newsletters.

There’s another reason why your visitors may prefer to subscribe to your RSS feed instead of your newsletter that we’ll get to shortly. For now, let’s focus onrepparttar 120432 reason you need one.

One ofrepparttar 120433 greatest things about using RSS feeds to get your site more visibility is thatrepparttar 120434 headlines don’t need to be just about your particular site, as I mentioned before. You could also turn your web property intorepparttar 120435 news desk for your entire niche. Especially if no one else is doing this in your field, it can turn your home page intorepparttar 120436 destination for anyone who wants to know what is happening in your industry.

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