The letters B, C, D, K, P and T are all plosives.

What's especially interesting is that brand names beginning with plosives have higher recall scores than non-plosive names. Several studies of top 200 brand names have made that point. Examples: Bic, Coca-Coca-Cola, Kellogg's, Kodak, Pontiac, etc. ----------------- If you've picked a title for your book or a name for your business or product line that is "unusual" - you might want to check meaning first. That goes for foreign translation as well. Here are a few examples of names that were chosen without proper research:

-In 1997 Reebok issued a mass recall of their new women's running shoe dubbed "Incubus" - a savvy news reporter brought their attention to fact that incubus means: "an evil spirit believed to descend upon and have sex with women while they sleep." -Estee Lauder stopped short of exporting their line of Country Mist makeup to Germany when managers pointed out that "mist" in German is slang for "manure." -Trying to be clever, folks at Guess jeans placed Japanese characters "ge" and "su" next to a model in Asian magazines, intending them to mean "Guess." But "gesu" translated in Japanese means "vulgar," "low" class" or "meanspirited."

For fun, take a look at some product name origins:

http://www.namingnewsletter.com/where.did.they.get.that.name.htm

Penny C. Sansevieri The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed ranks at Amazon.com to #1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.booksbypen.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com Copyright  2004 Penny C. Sansevieri

Why would you want to do this?

1- More free traffic to your site

Once you have an RSS feed, you can get additional exposure to your website by promoting your feed at dozens of high-traffic directories. People will go to these sites, looking for an RSS feed about their favorite topic, and sign-up to get feeds pushed to them - this is great for newsletter publishers not only because these updates can direct them back to your site, but because it cuts out time you would need to spend managing your ezine.

2- More free traffic to your site

Especially if you narrowly target news at your site to a popular but under-served demographic, sooner or later, Google may recognize your site as an industry leader in your category for its fresh relevant content on subject.

As a result, not only can this increase your overall page rank, and get your site spidered more often, rankings of keywords you are listed for can also begin to climb as a result.

3- More free traffic to your site

The sites that index your feed must point to your site in order to access and update it. For sites that carry an information page about data that your feed contains, it often means a free incoming link from their site to yours, often from a site with high Google Page Ranks.

Getting idea?

You can get high-quality, targeted traffic to your site from implementing steps I'll be outlining in this series. It's quite a project and may take a while, but anyone who can build a site can do it.

If you're wary about setting up pages of your site that will have users leaving, you can set up a members-only section that you give away free with purchases of your product, or with subscriptions to your newsletter.

Now that you understand reasoning behind this idea, part three will go through steps you'll need to take in order to make it work for you.