The Miracle On 34th Street: Business, And Marketing Success Online

Written by Simon Harris


I'm sure most of you have seen at one point in your lives,repparttar movie "Miracle on 34th Street". Do you recallrepparttar 146167 scene whererepparttar 146168 Macy's Santa Claus tells one ofrepparttar 146169 children that he should go to Gimbals' department store because they had exactly whatrepparttar 146170 child wanted? The Owner of Macy's was furious atrepparttar 146171 Santa for sending a customer torepparttar 146172 competition, but as we all know, inrepparttar 146173 end,repparttar 146174 Santa's actions created a wealth of goodwill for Macy's.

Now you're probably asking yourself what inrepparttar 146175 world does this have to do with marketing online. Well, it has a LOT to do with it.

With virtually every marketing site filled with so much hype, and pure garbage to outright lies and scams, people don't know what to believe anymore.

Let me tell you one of those so called 'secrets' to marketing that really isn't anything new, but is used by so few people. When I tell you what it is you'll probably think I'm crazy but I'm going to tell you exactly how it can turn your business around in a short period of time.

The secret? "Honesty" Now what do I mean? Let me first give you a real world example. A few weeks ago I received a call from a potential client ready and willing to spend several thousand dollars on a search engine optimization project. This person has a legitimate health oriented product that can sell very well. I needed some background so inrepparttar 146176 course ofrepparttar 146177 conversation I discovered that this individual had already paid another company over $1000 for search engine optimization but he was unhappy withrepparttar 146178 results. The potential client was very unfamiliar with how SEO works, and was not really sure what he had spent his money on.

I did a little research and lo and behold, when I entered his main keyword into a major search engine, he had a page 1 #1 ranking for his MOST IMPORTANT term. Now it doesn't get any better than this.

Now here's whererepparttar 146179 connection torepparttar 146180 movie comes in. Are you willing to tell a potential customer that 1) The company that they hired did a good job for them 2) You can't improve on what they did because nothing is better than a #1 position, (assuming you were inrepparttar 146181 same line of work as me) 3) That they should save their money

Or are you so desperate that you will make up any story to getrepparttar 146182 big $$$ deals from a potential client who is not really sure ofrepparttar 146183 entire process. Are you willing to berepparttar 146184 Macy's Santa Claus who will send a customer somewhere else if they can do it better than you can? Or are you only driven byrepparttar 146185 money you can make.

But here's another little secret. Honesty will inrepparttar 146186 long run, pay far more than trying to make that one time quick sale. You see, virtually all of my customers now come from word of mouth referrals, and in many cases from people who I sent elsewhere or told that they didn't need to spend any more money. One of these customers I turned away has sent me 6 clients this year. That is a lot of money. And I wouldn't have received any referrals if I just would have takenrepparttar 146187 potential customers money for something they didn't need and you know why? Because people are smart. They may not know at first that you are just trying to make a quick sale, but they will when they seerepparttar 146188 results. Never EVER take a job unless you feel you can deliver what you promise, or greatly improve upon whatrepparttar 146189 client already has established.

How Important is your Marketing?

Written by Charlie Cook


Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me inrepparttar fall of 2003. He had a web site that was helping him generate a healthy income but he sensed he could be doing even better. He wanted to get more visitors to his web site and get more of them to contact him about his retail liquidation services.

Are you interested in getting more prospects to your web site and prompting more of them to contact you?

Overrepparttar 146166 two months I worked with Bob to help him clearly define his target market, identifyrepparttar 146167 problem he solves, and clarify his marketing message. We improvedrepparttar 146168 copy on his web site andrepparttar 146169 structure of his web pages to prompt more people to contact him. I showed him how to write articles and use them to generate a steady stream of visitors to his site.

Bob was happy withrepparttar 146170 results of these changes, but I wasn't. He was getting more visitors to his site and more inquiries, but I thought there was potential for even more growth. I knew that Bob could be doing better if he would just change his marketing message. Despite my best efforts to persuade, cajole and prompt him to rethink how he talked about what he did, Bob was happy with his existing marketing message.

Prior to working with me, Bob had spent ten years regularly experimenting with his marketing message and had found a sentence that generatedrepparttar 146171 best response hed ever had. It was working; he was keeping busy, making money and didn't want to mess with success.

We finished our work together almost a year ago, so I was surprised when Bob called last week. It turns out that he hadn't stopped experimenting. He had taken my advice to heart after all and been fine-tuning his marketing message so that it describedrepparttar 146172 problem he solves for his clients clearly and concisely.

With this new marketing message atrepparttar 146173 top of his web page, Bob is getting 3 timesrepparttar 146174 number of inquiries about his services. That's 300% more people who knowrepparttar 146175 problem he solves and who are contacting him about his services.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use