Now you're probably asking yourself what in world does this have to do with marketing online. Well, it has a LOT to do with it.

With virtually every marketing site filled with so much hype, and pure garbage to outright lies and scams, people don't know what to believe anymore.

Let me tell you one of those so called 'secrets' to marketing that really isn't anything new, but is used by so few people. When I tell you what it is you'll probably think I'm crazy but I'm going to tell you exactly how it can turn your business around in a short period of time.

The secret? "Honesty" Now what do I mean? Let me first give you a real world example. A few weeks ago I received a call from a potential client ready and willing to spend several thousand dollars on a search engine optimization project. This person has a legitimate health oriented product that can sell very well. I needed some background so in course of conversation I discovered that this individual had already paid another company over $1000 for search engine optimization but he was unhappy with results. The potential client was very unfamiliar with how SEO works, and was not really sure what he had spent his money on.

I did a little research and lo and behold, when I entered his main keyword into a major search engine, he had a page 1 #1 ranking for his MOST IMPORTANT term. Now it doesn't get any better than this.

Now here's where connection to movie comes in. Are you willing to tell a potential customer that 1) The company that they hired did a good job for them 2) You can't improve on what they did because nothing is better than a #1 position, (assuming you were in same line of work as me) 3) That they should save their money

Or are you so desperate that you will make up any story to get big $$$ deals from a potential client who is not really sure of entire process. Are you willing to be Macy's Santa Claus who will send a customer somewhere else if they can do it better than you can? Or are you only driven by money you can make.

Are you interested in getting more prospects to your web site and prompting more of them to contact you?

Over two months I worked with Bob to help him clearly define his target market, identify problem he solves, and clarify his marketing message. We improved copy on his web site and structure of his web pages to prompt more people to contact him. I showed him how to write articles and use them to generate a steady stream of visitors to his site.

Bob was happy with results of these changes, but I wasn't. He was getting more visitors to his site and more inquiries, but I thought there was potential for even more growth. I knew that Bob could be doing better if he would just change his marketing message. Despite my best efforts to persuade, cajole and prompt him to rethink how he talked about what he did, Bob was happy with his existing marketing message.

Prior to working with me, Bob had spent ten years regularly experimenting with his marketing message and had found a sentence that generated best response he’d ever had. It was working; he was keeping busy, making money and didn't want to mess with success.

We finished our work together almost a year ago, so I was surprised when Bob called last week. It turns out that he hadn't stopped experimenting. He had taken my advice to heart after all and been fine-tuning his marketing message so that it described problem he solves for his clients clearly and concisely.