You have permission to publish this article electronically or in print, free of charge, as long as
article is not altered and resource box is left intact. A courtesy copy of your publication would be appreciated. Send to: marbasics@yahoo.comThe number one thing your website must do is have a goal.
It doesn't matter how well-designed your website is.
It doesn't matter how easy it is to navigate.
It doesn't matter how attractive it is.
If your website doesn't get your visitors to take a predetermined course of action, it's a liability.
Want to know definition of word liability?
Liability: "Something that works to one's disadvantage."
Unfortunately, there are far, far too many websites on Internet like that.
To be successful, your website must have a purpose, a goal.
And your copy must be persuasive enough to achieve that goal, whatever it may be.
If goal of your website is to collect your visitors names for your newsletter or future follow-up, then your copy should clearly emphasize that, and give your visitors a compelling reason to leave behind their name and e-mail address.
Here's a perfect example of what I'm talking about:
Dr. Ralph F. Wilson is widely recognized as one of top international authorities in field of Internet marketing. Business Week called his popular WilsonWeb.com website: "bar none best e-commerce resource out there."
Wilsonweb.com has literally a whole treasure trove of Internet marketing resources. But number one goal of website is to get you to subscribe to their "Web Marketing Today" free weekly newsletter.
