Continued from page 1
And with nearly 100,000 subscribers, it's obvious
website is doing its job expertly.
Right from opening headline, newsletter is mentioned.
In beginning of copy, newsletter is mentioned.
In middle of copy, newsletter is mentioned.
And at end of copy, newsletter is mentioned.
The website never forgets what its ultimate goal is -- to get you to subscribe to Web Marketing Today newsletter.
But you're not asked to subscribe in usual ho-hum manner. You are asked to subscribe in a persuasive, compelling manner.
Here's how Dr. Wilson asks you to subscribe to his newsletter:
"Subscribe to our free e-mail newsletter -- Web Marketing Today® (nearly 100,000 subscribers worldwide). Just to encourage you to take this step, I'm including three free e-books that you can download and read: Making & Marketing E-Books, Web Marketing Basics, and Demystifying Viral Marketing, each worth $12 -- just for subscribing. No catch. We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!
Did you catch that last line? "Subscribing will not result in more spam! I guarantee it!"
Dr. Wilson puts his visitors minds at ease, and alleviates their hesitancy to leave behind their name and e-mail address by loading up on freebies, and by taking negative connotation of word "spam" and turning it into a humorous positive.
In closing, give your website a goal; present it in a persuasive, compelling fashion, and watch magic begin!
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Marketing Basics specializes in writing articles that teach, explain and define basic marketing principles and techniques. http://marketingbasics.blogspot.com/
