This is how you do it:

1. Figure out how much money is in your budget.

As we all know, marketing of any kind costs money. How much money you are willing to commit to cause is going to determine some key factors about how that money can be best spent. Remember, you want to be economical but you also need to be realistic on what it will take to pull in leads you need to close new and repeat business.

2. Determine your target market.

Who is most likely to buy your product? Are they married? Are they business owners? What is their income level? These are people that you want to target. One of most common mistakes in marketing is answering "Everyone" to question "Who is your target market?" It may be that you have more than one target market, but there is no product in world that appeals to each and every person. Even Coca-Cola targets different people with different messages. Decide who is MOST LIKELY to buy what you have to sell and target them. Your message to teenagers will be different than your message to housewives even if product is exactly same. Different markets may require different mail pieces or advertisements.

2a. Using Right Mailing List.

In making sure that your message is getting across to right people - people who are in market for what you’re offering usually comes down to finding right mailing list.

There is a great deal to know about mailing lists. There are pointers you could follow when buying a mailing list that tell you what to watch for in a mailing list company to make sure they’re reputable. They are:

i)Get references. Talk to other people that have purchased mailing lists from that company.

You have a great company and you provide highest level of customer service. But as old cliché says: "A happy customer tells a friend, an unhappy customer tells 10 friends." You don’t have to worry about unhappy customer telling 10 friends because you always do a great job and keep your customers happy. But how do you increase number of friends that your happy customers are sending your way?

Plain and simple: You are going to have to reward them.

The reason that happy customers don’t tell many other people about your service is because most customers EXPECT good customer service so companies that provide it aren’t at front of their mind. They have too many other things to worry about on a daily basis.

By starting a Customer Referral Program you will give your best customers a reason to want to tell other people about you. Offering discounts or special incentives to customers who refer another person or company to your business is a win-win situation.

You may have medical licensing boards or other ethics committees for your profession that restrict you from certain types of rewards and rightly so due to conflicts of interest that may arise. But you can always find something that you can do to reward your customers when they refer someone to you.

Here is an example of a Customer Referral Program for a Direct Mail Company and how it works: