Marketing: The Elements of Expertise

The Elements of Expertise

Written by Steven Van Yoder

Bill Connington is a New Jersey-based financial advisor who is actively working to position his firm, Connington Wealth Management, as a specialist in helping physicians deal with investment, retirement planning, and money management issues. Bill publishes articles about investing in magazines like Physician’s Money Digest and Dermatology Today. He is creating a special report about investing for doctors, and has assembled a client advisory board that meets once a quarter to discuss how he can better direct his firm to repparttar

unique investment needs of physicians. He also hosts monthly seminar/wine- tasting events for clients and prospects, and volunteers for a nonprofit comprised of physicians. As one of my clients, Bill has embraced a core Slightly Famous marketing strategy: target your best prospects, and boost your visibility and credibility, by becoming a recognized expert within that community. After only a year, his efforts are paying off. Bill now gets calls from physicians all over repparttar 119902

country who read his articles. His wine-tasting events are a big hit, and Bill’s increasing visibility within doctors’ communities in his area has grown his reputation in a way that attracts new clients. The Expert Advantage Not so long ago, expertise was equated with repparttar 119903

number of years you were in business, or repparttar 119904

college diploma that hung on your wall. That has changed; people are now more interested in repparttar 119905

results you can produce than in whether your career started 25 years ago, or whether your degree is from an Ivy League college. As an expert, you’ll be sought- after. You will get more business with less effort, and command higher fees. Journalists will come to you for information. You will be asked to speak at conferences. You will out-position your competitors because you know more and will be recognized as knowing more. You don’t have to be appointed by anyone other than yourself to become an expert in your field. If you can deliver to your prospects’ unique needs, people will be interested in you, no matter how brief your business experience or how few diplomas grace your walls. Becoming an expert takes work, but it's within your reach. You don't need a special degree, but you do need a willingness to learn. Niche Your Expertise Slightly Famous businesses focus on distinct target markets they can realistically hope to dominate. Why? Because market niches are, above all, manageable. You can get your mind around them effectively enough to design a marketing strategy that speaks in personal terms to real prospects. You need a deliberate strategy to help you understand all you can about your target market. It would be impossible for you to know everything, but you certainly need to be considerably better informed than most. Being able to keep yourself in this position is a process that never ends. If you're new to your niche, you may need to play catch-up. You can follow several steps to develop a good general knowledge of your best prospects, and then pursue a long-term strategy to stay up-to-date about where your target market is going.

Beat the New Google AdWord Rules with Blogs and RSS

Written by Brandon

The latest Google Ad rules did not go down well with most people, who have been depending on it for traffic.

In this article I discuss a possible solution besides AdWords to get traffic, but first let's go back in time and have a bit of a history lesson.

When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize repparttar system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.

Since then, Google Adwords has become one of repparttar 119901 main traffic generation tools for most affiliates.

It was repparttar 119902 fastest way to generate traffic.

By now, most people would have learnt about repparttar 119903 latest Google Ruling on their Adwords' programs

Basically it goes like this:

1) Google will only display two ads for repparttar 119904 same website at repparttar 119905 same time AND only ads with repparttar 119906 best click thru rate,

2) You can remove repparttar 119907 three letter word 'aff' from your ads, if you are a reseller.

How do you ensure you are repparttar 119908 top 2 ads without having to bid up keywords until your nose bleed?

With this new ruling, there will only be 2 ads displayed at any one time, and only for ads that has repparttar 119909 best click through rates.

The rationale is that there isn't any value add to show multiple ads that all point to repparttar 119910 same web site.

In any case, experienced affiliate marketers would probably capture repparttar 119911 email address of repparttar 119912 person who clicked on repparttar 119913 Google Ad, via a mini site or 1 page site, rather than directing repparttar 119914 person straight away to repparttar 119915 vendor's web site.

That was in repparttar 119916 past Before repparttar 119917 announcement by Miss Google. You can still do that with repparttar 119918 new ruling, but we're talking about only 2 ads being displayed.

So how do we counter repparttar 119919 latest 'dance' from Google?

I have a solution which targets two key areas of concern:

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